HI THERE! THANKS FOR STOPPING BY

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!
As a Product Marketing Manager, Capital Lifecycle, you’ll play a critical role in building and optimizing lifecycle marketing programs that drive sustained adoption and engagement with Lightspeed Capital. This role is ideal for a marketer who thrives on data-driven experimentation, cross-functional collaboration, and delivering the right message to the right merchant at the right time. You’ll work closely with the Senior PMM, Product, Growth Marketing, and Enablement teams to deliver contextual, personalized campaigns that increase loan engagement and repeat usage.

WHO WE ARE:

Powering the businesses that are the backbone of the global economy, Lightspeed’s one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.
Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.
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• Design, execute, and continuously optimize lifecycle campaigns to drive application starts, approvals, and repeat usage of Lightspeed Capital.
• Partner with Product and Marketing Automation Teams to build automated, personalized marketing flows across email, in-app, and other merchant-facing touchpoints.
• Translate complex product benefits into clear, compelling messaging tailored to where a merchant is in their capital journey.
• Analyze campaign performance using A/B tests, cohort analysis, and behavioral segmentation to uncover insights and optimize conversion rates.
• Develop enablement materials for the Sales and Support teams to reinforce lifecycle messaging and address merchant objections.
• Monitor competitor strategies and market trends to inform campaign positioning and messaging refinements.
• Support broader GTM initiatives and product launches where lifecycle activation plays a key role.