WHO YOU ARE

Do you have a passion for translating complex technical capabilities into compelling stories that resonate with industrial businesses? Are you driven by a deep understanding of customer personas and how to effectively communicate the value of solutions that solve their challenges? Do you thrive in a dynamic environment where you can leverage your knowledge of the industrial automation, manufacturing, or DevOps sectors? Are you excited by the power of video to tell a story and engage an audience?
At Copia Automation, Product Marketing is the crucial link between our innovative Industrial DevOps platform and the manufacturing and distribution businesses that rely on us to optimize their operations. We’re seeking a passionate and experienced Product Marketing Manager to join our team and play a key role in driving our continued growth.
As a key member of the marketing team, you will serve as a product evangelist and domain expert for Copia. You’ll possess a strong understanding of the competitive landscape within industrial automation and DevOps, and you’ll know how to position Copia for success. You’ll be deeply familiar with our customers, their buying personas, and the factors that influence their decisions. You’ll collaborate closely with industry analysts and cross-functional teams to develop compelling messaging and positioning that resonates with our target audience.
You have excellent communication, interpersonal, and cross-functional collaboration skills, and the ability to clearly convey technical concepts to both technical and non-technical audiences. You are passionate about leveraging video to bring Copia’s story to life and engage our audience.
Come join us and help us write the next chapter of our story.

• Develop and execute product-level marketing strategies: Define and implement go-to-market strategies for Copia’s individual products and product lines
• Create compelling content across channels: Develop and continuously update a library of diverse marketing collateral tailored to each stage of the buyer’s journey, to be deployed across a wide range of channels
• Drive competitive intelligence: Develop competitor-focused resources for the sales team by monitoring and analyze the competitive landscape
• Enable sales success: Collaborate closely with the sales team to develop materials and support training programs using data-driven insights
• Gather and analyze customer insights: Use hard data to ensure marketing campaigns and product development are aligned with customer needs, preferences, and pain points
• Conduct win-loss analysis and provide cross-functional feedback: Identify trends, extract actionable insights, and share you findings with the Sales, Product, and Marketing teams
• Champion the use of video in marketing: Develop diverse and engaging video content aligned with Copia’s goals and appealing to Copia’s target audiences