Product Marketing Manager at Copper.co

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

04 Feb, 26

Salary

0.0

Posted On

06 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Fintech, Financial Services, Institutional Markets, Digital Assets, Communication Skills, Storytelling Skills, Sales Enablement, GTM Strategy, Analytical Skills, Market Research, Data Interpretation

Industry

Financial Services

Description

Since being founded in 2018, Copper has been building the standard for institutional digital asset infrastructure with a focus on custody, collateral management, and prime services. Led by Amar Kuchinad, Copper's Global CEO, the firm provides a comprehensive suite of custody, trading and settlement solutions that reduce counterparty risk and bring greater capital and operational efficiency to digital asset markets. At the heart of Copper's offering is Multi-Party Computation (MPC) technology – the gold standard in secure custody. Copper’s multi-award winning custody system is unique in that it can be connected to centralised exchanges, DeFi applications and even staking pools without the assets leaving the custody. Built on top of this state-of-the-art custody, ClearLoop is the first solution in the market that overcomes a growing industry challenge; counterparty risk with exchanges. This solution underpins a full prime services offering, connecting global exchanges, and enabling customers to trade and settle directly from the safety of their MPC-secured wallets. By reducing settlement time for transfers to a few milliseconds (without blockchain network dependency) and offering enhanced security measures, ClearLoop is rapidly reshaping the way asset managers trade and manage capital. In addition to industry-leading security certifications, Copper has one of the strongest insurance coverages in the industry from an A+ rated insurer, positioning the firm as the partner of choice for institutions seeking to safeguard their assets. DEPARTMENT/ TEAM PURPOSE: The Copper Marketing team executes on content, events, PR, product marketing and research aimed at facilitating lead generation and the growth of the brand. The team is collaborative, high-energy, driven, and intellectual marketing professionals. We take our work, but not ourselves, incredibly seriously, embracing growth marketing, brand, and more with focus, creativity, precision, and relentless good humour. ROLE PURPOSE: The Product Marketing Team is focusing on defining and communicating product information and value propositions. This department is responsible for product launches, crafting messaging and positioning, competitive research, and enabling sales teams with the right tools and collateral. As a Product Marketing Manager, you will play a critical role in defining and communicating the value of Copper’s products to clients and the market. You will own product positioning, messaging, and go-to-market strategies, ensuring our solutions resonate with target audiences and drive adoption. This role requires a strategic thinker with strong analytical skills and the ability to collaborate cross-functionally. KEY RESPONSIBILITIES: - Conduct competitive analysis and market research, monitoring competitors’ features, pricing, positioning, industry trends, and regulatory changes. - Build and maintain buyer personas and journey maps - Analyse customer feedback, usage data, and outcomes to inform product messaging and roadmap - Enable sales teams with high-impact collateral, pitch decks, FAQs, training sessions, and objection handling scripts; lead regular enablement and update briefings. - Train sales on product messaging, positioning, and market updates, ensuring commercial teams can articulate unique differentiators. - Develop and execute GTM plans for launches, collaborating with Product, Marketing, and Growth teams on campaign execution and content creation. -Support cross-functional feedback loops with Product, Customer Success, and Growth for ongoing messaging refinement and roadmap alignment. - Track and report launch results, campaign KPIs, and adoption metrics, making recommendations for continuous improvement. SKILLS & EXPERIENCE Essential - Proven experience in product marketing within fintech or financial services. - Experience working in a fast-paced environment. - Strong understanding of institutional markets and digital assets is a plus. - Exceptional communication and storytelling skills. - Ability to synthesize complex information into clear, compelling messaging. - Experience with sales enablement and GTM strategy. - Analytical mindset with proficiency in market research and data interpretation. Desirable - Experience or high interest in cryptocurrencies and the future of finance. The benefits offered Holidays: 27 days per annum paid holiday, in addition to bank holidays Years of Service Days: Employees are awarded one additional day of paid time off per year of service (up to three years) BUPA Health: Medical Insurance: Copper provides all employees with individual cover. Medical history is disregarded, and a 24/7 virtual GP is available (£100 excess per person per year) Dental Insurance: Comprehensive dental cover for preventative, restorative and emergency treatment Audiology Cover: Employees can claim back up 80% of costs, up to £300, for any hearing tests or hearing aids Optical Cover: £500 optical cover (through Vision Express) or 80% reimbursement up to £300 for any other optician Menopause Support: Unlimited support for those experiencing symptoms of the menopause, such as video consultations with a dedicated menopause practitioner Vitality services also include an additional £100 for minor diagnostic tests and private prescriptions, including home diagnostics Headspace - Copper's policy provides all employees with a free Headspace subscription. Headspace provides great resources to manage stress, improve sleep, meditate and enhance mindfulness Discounts and free benefits - the Vitality programme has been designed for preventative care to encourage members to improve their overall health and will reward those for doing so. Employees can access additional benefits such as 50% off running shoes, discounted health screenings, 50% off at Nuffield Health or Virgin Active gyms and much more Home Working Energy Support Scheme: to combat energy prices increasing globally, Copper will provide you, in addition to your salary, with a monthly top-up of £60 or £75 (subject to your energy supplier) Pension up to 10% matched contribution to our company pension scheme via Smart Pensions Cycle to Work Life Insurance cover: Four times your base salary EAP: access unlimited mental health consultations and contact a 24/7 confidential helpline for emotional support Unmind Sponsored Learning and Development opportunities Regular company events and social activities In return for everything you can bring to Copper, we can offer you an exciting, challenging role in a fast-growing and dynamic business, with career opportunities and welcoming working environment. If you think you have everything we're looking for and more, then we'd love you to apply for the opportunity. Copper is an equal opportunity employer. We embrace diversity and equal opportunities in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. So, bring us your experience, perspectives, and skills. It is in our differences that we will continue to grow and ensure Copper is transforming how institutional investors engage with digital assets. Copper is a Disability Confident Employer, please let us know if you have a disability. If you require us to provide any assistance during the recruitment process, then we would ask you to highlight this to us and we will be happy to accommodate.

Responsibilities

The Product Marketing Manager will define and communicate the value of Copper’s products to clients and the market. This includes owning product positioning, messaging, and go-to-market strategies to drive adoption.