Product Marketing Manager, Crypto - International at Robinhood

Luxembourg, , Luxembourg -

Full Time

Start Date

Immediate

Expiry Date

04 May, 26

Salary

0.0

Posted On

03 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Go-To-Market Strategy, Positioning, Messaging, Cross-Functional Collaboration, Data-Informed Decision Making, Marketing Channels, Regulated Consumer Products, Relationship Building, User Insights, Market Feedback, Creative Direction, Performance Measurement, Adoption Strategies, Engagement Strategies, Growth Initiatives

Industry

Financial Services

Description

Join us in building the future of finance. Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading. About the team + role The Robinhood Crypto team’s mission is to democratize finance for all by making crypto investing simple, safe, and accessible. We’re a collaborative group of marketers, product thinkers, and strategists working together to drive adoption and engagement across Europe and beyond. As the Product Marketing Manager, you’ll play a key role in how we connect with customers and drive growth for Robinhood in the EU and future expansion markets. In this role, you’ll lead go-to-market strategy for new products and features and help shape how we bring our crypto offering to market in a highly regulated and fast-moving environment. We’re looking for a consumer product marketer who can build and execute strategies that drive awareness, adoption, and growth, partnering closely with cross-functional teams across product, creative, research, legal, compliance, and more! The role is located in the Luxembourg office location listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations. What you’ll do Own product marketing for Robinhood in the EU, leading positioning and go-to-market strategy for new products and features, as well as evergreen initiatives that drive adoption and engagement. Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives. Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights, market feedback, and regional learnings. Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience. Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood.. Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements. What you bring 7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech. Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels. Ability to break down complex concepts so they’re simple, clear, and human. Strong relationship-building skills and ability to lead cross-functionally through influence. Data-informed decision making, including familiarity with experimentation and performance measurement. Fluency across key marketing channels (e.g., lifecycle, performance, in-product, and social) and how to sequence them for impact. Comfort operating in regulated consumer products and partnering closely with legal and compliance teams. Thrives in a fast-paced environment with a bias toward action. Click here to learn more about our Total Rewards, which vary by region and entity. If our mission energizes you and you’re ready to build the future of finance, we look forward to seeing your application. Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best. Please review the Privacy Policy for your country of application.

Responsibilities

Own product marketing for Robinhood in the EU, leading positioning and go-to-market strategy for new products and features. Partner with various teams to define and deliver strategic growth initiatives.