ABOUT DATACAMP

DataCamp’s mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, DataCamp equips learners and organizations of all sizes to harness the power of data and AI. As a trusted partner to over 17 million learners and 6,000+ companies, including 80% of the Fortune 1000, DataCamp is leading the charge in addressing the critical data and AI skills shortage.

ABOUT YOU

We are looking for a results-driven B2C Product Marketing Manager who thrives on getting things done. You’ll be at the forefront of launching new learner-focused products and executing high-impact campaigns—especially performance-driven promotions and offer-led growth experiments. If you love doing more than just strategizing, and you enjoy collaborating cross-functionally to drive learner adoption and revenue, this role is for you.

We’re looking for someone who:

• Executes Relentlessly: You take a brief and run with it—developing copy, working with designers, setting up emails or landing pages, and QAing before launch. You get joy from shipping.
• Loves Performance Marketing: You’re analytical, love to test and optimize, and are excited to run tactical promotions and experiments to move the needle.
• Understands B2C Growth: You know what makes learners tick, how to break down barriers to learning, and what messaging drives conversion.
• Is Self-Sufficient: You don’t wait around for perfect instructions—you’re comfortable rolling up your sleeves and figuring out how to get from idea to live.
• Collaborates with Velocity: You communicate well with cross-functional partners and keep things moving without getting bogged down in red tape.

QUALIFICATIONS

• 2–3 years in product marketing in consumer SaaS.
• Experience crafting product marketing campaigns for a user base exceeding millions of users
• Hands-on experience launching offers, coordinating GTM plans with marketing channel owners, and optimizing user acquisition or retention.
• Experience writing marketing copy and working with design/brand teams to produce compelling assets.

• Plan and execute learner-centric GTM launches for new curriculum, including crafting clear positioning and messaging that resonates with individual learners.
• Partner with the paid acquisition and lifecycle teams to run high-converting campaigns, including seasonal offers, discounts, and pricing experiments.
• From brief to launch, you’ll create compelling marketing campaigns outside of product launches and promotions that drive enrollments and subscription growth.
• Own the end-to-end persona and messaging strategy for learners across DataCamp.com, ensuring it’s persuasive, differentiated, and optimized for conversion.
• Set clear goals and track results of each campaign, iterate quickly, and communicate impact across stakeholders.
• Work closely with Product, Design, Data, and Marketing Ops to bring campaigns to life with speed and precision.