Product Marketing Manager - Digital

at  Technogym

Product Marketing Manager - Digital
Location:Cesena, FC, IT
Function/Branch: Product Management
Type of contract: Permanent Employee
Our Company
Technogym inspires 55 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,500 employees at 15 branches, expanding to more than 100 countries and has been selected as Official Supplier to 9 editions of the Olympic Games - from Sydney 2000 to Paris 2024.
If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the right spirit to join Technogym! You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world!
Your Role
We are looking for a Product Marketing Manager - Digital to drive the evolution of Technogym’s Digital Products. In this role, you will maximize the customer journey and user experience for end-users and professional users, in line with the Technogym process, starting from company guidelines and liaising with PMs, Network Sales Specialists and all other players in the development process.
You will be responsible for leading a multidisciplinary team to a product concept and coordinating product development, defining product specs and a roadmap for incremental development. You will define the product launch and incremental communication.

Your Impact

• Collect input by interviewing and collecting requests and feedback from customers using the product in real contexts
• Analyze competitors and structure requests from all internal players in the development process
• Coordinate the internal departments and external competencies which contribute to the creation of new product concepts
• Verify the perceived value of the proposed product concept with customers
• Define the product’s main behaviors and the evolution of feature development to ensure early deployment and collection of feedback from real users, while maximizing profit for the company
• Define the pricing and the expected volumes of sales, based on the roadmap and internal (e.g. Sales Team) and market input
• Ensure that all specifications and materials needed for development are produced by the different areas in time for the product development
• Assess and decide on trade-offs on product specs
• Ensure compliance with development time and costs
• Define the product launch plan and coordinate its execution with the Communication, Marketing and other Departments
• Prepare the most effective communication material to present the new incremental features to the sales team and customers

About You
Ideally, you are passionate about working out, enthusiastic and proactive, while also down-to-earth and ethical.

What you should bring:

• Bachelor’s Degree in Marketing, Engineering, Economics
• 5+ years’ experience in Project Management for Tech Companies focused on Digital Product Development
• 5+ years’ experience in Tech industry, including in-depth in digital products (B2C/B2B)
• A proactive attitude in creating & maintaining strong, working relationships
• Good presentation skills
• Willingness to travel annually (10% of your time)
• Fluency in English
• Role related Understanding of Cyber risk, information security & Cyber security topics

Technogym is an Equal Opportunities Employer
Technogym is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.
Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!

Please refer the Job description for details