Product Marketing Manager - Entertainment & Growth Acquisition at Group O

, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Oct, 26

Salary

155000.0

Posted On

12 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Marketing, Product Marketing, Performance Marketing, Acquisition Marketing, Competitive Analysis, Data Analysis, Strategic Thinking, Project Management, Cross-functional Collaboration, Customer Segmentation, Media Planning, Stakeholder Management, Market Research, Campaign Execution, Digital Marketing, E-commerce

Industry

Business Consulting and Services

Description

Product Marketing Manager - Entertainment & Growth Acquisition Department: Business Analytics Employment Type: Full Time Location: Remote - United States Reporting To: Michael Horan Compensation: $128,000 - $155,000 / year Description We're looking for a highly motivated Product Marketing Manager on our Growth team to support acquisition marketing initiatives across a fast-paced, cross-functional organization. This person will play a key role in helping develop and execute growth strategies, analyze performance, identify opportunities, and drive marketing initiatives from concept through execution for our genre-based live TV and streaming packages. This is an ideal opportunity for someone who thrives in ambiguity, moves quickly, communicates exceptionally well, enjoys solving complex business problems with data, and maintains a positive, solutions-oriented mindset even as priorities evolve in a fast-moving environment. Key Responsibilities Help develop growth marketing strategies for our genre-based live TV and streaming packages from the ground up using customer insights, performance data, competitive intelligence, and market trends. Analyze campaign performance and identify opportunities to improve acquisition, efficiency, and overall business results. Conduct competitive analysis and synthesize findings into actionable recommendations. Partner closely with cross-functional teams, including Media, Product Marketing, Digital (.com), Partner Marketing, Social, Analytics, and Product to bring campaigns to life. Build presentations, recommendations, and strategic narratives for stakeholders and leadership. Execute campaigns and partnerships from conception to delivery. Monitor campaign performance and proactively recommend optimizations based on learnings. Help coordinate marketing initiatives across multiple workstreams while keeping projects moving on schedule. Understanding of the Connected TV ecosystem, including OEMs and streaming platforms, and how these partners influence customer acquisition, content discovery, merchandising, and growth marketing opportunities. Roll up your sleeves to support the team wherever needed, whether developing strategy, analyzing data, building presentations, or helping drive execution to keep initiatives moving forward. Job Qualifications Experience Growth Marketing, Product Marketing, Performance Marketing, or Acquisition Marketing to expand our genre packs Strong strategic thinking with the ability to connect data, customer behavior, and competitive insights into actionable marketing strategies. Understanding of the marketing ecosystem, including paid media, digital marketing, websites/e-commerce (.com), partner marketing, social, and product marketing. Excellent analytical skills with experience using data to inform business and marketing decisions. Outstanding written and verbal communication skills with the ability to influence cross-functional partners. Self-motivated—you identify problems and opportunities before being asked. Responsive, organized, and able to manage multiple priorities simultaneously. Comfortable working independently while collaborating effectively across teams. Able to thrive in a fast-paced, fluid environment where flexibility, adaptability, and a positive attitude are essential. Comfortable navigating changing priorities with resilience and a solutions-first mindset. Strong project management skills with exceptional attention to detail. Understanding of the entertainment landscape. Education and Experience Bachelor’s degree 5–7 years of experience. Experience building presentations using Microsoft PowerPoint, executing end-to-end campaigns using Salesforce marketing cloud and other paid marketing platforms Collaborating with cross-functional teams. Experience using SharePoint and Microsoft Experience supporting subscription, direct-to-consumer, or digital growth businesses. Experience working with performance marketing metrics and acquisition funnels. Familiarity with media planning, customer segmentation, testing, and optimization frameworks. Based in the Pacific Time Zone, but open to other time zones.

Responsibilities

Develop and execute growth marketing strategies for genre-based live TV and streaming packages using customer insights and performance data. Partner with cross-functional teams to drive acquisition initiatives from concept through execution and optimize campaign performance.