Product Marketing Manager - Entities

at  Diligent Corporation

ABOUT US

Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. No matter the challenge.
At Diligent, you are an agent of positive change. You are joining a team of passionate, smart, creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. Be a part of a global community on a mission to make a real impact.
Learn more at diligent.com.

POSITION OVERVIEW:

The Senior Product Marketing Manager position is responsible for leading and owning our end to end go to market strategy, within a diverse global team. Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager manages our global strategy, positioning and messaging of Diligent Entities. The Senior Product Marketing Manager shapes our portfolio strategy, emphasizes our digital influence and brings a voice to the customers of our organisation by influencing marketing campaigns across a variety of channels both internally and externally.

REQUIRED EXPERIENCE/SKILLS

• 5+ years of B2B product marketing or related experience in SaaS
• Domain experience in legal compliance and entity and subsidiary management preferred
• Ability to build relationships internally and work with key stakeholders and leaders in product management, sales and customer success to define and execute on product marketing strategy
• Positive, energetic attitude and initiative, with strong work ethic
• Strong interpersonal and project management skills
• You will have a strong understanding of SaaS-based solutions and product marketing best practices and have a passion for technology. Working closely with the Marketing, Product Management, Enablement, Sales and Customer Success teams, you are comfortable in a rapidly growing environment that demands a combination of product understanding, exceptional storytelling and positioning skills, and the ability to interface across multiple functions in the organization.
• A proven track record of writing performance-driven product marketing plans that translate into measurable adoption results.

• Create, implement and drive product marketing strategy for Diligent Entities and related service offerings.
• Partner with product management to manage user committees/steering committees.
• Be the central point of contact for all competitive information including, tracking their market moves, creating battle cards, and developing competitive positioning and messaging to influence campaigns and sales enablement.
• Work closely with the Product and tech teams to create the vision for all products and influence the product roadmap.
• Partner with regional sales managers to influence how the products are positioned during the sales process and identify opportunities to introduce sales enablement tools.
• Function as a translator between what sales needs and what that means for product requirements. Conversely translate material coming from the product team into actionable communications for commercial teams
• Create toolkits for marketing, sales and CS for all product releases and launches ensuring all channels are equipped to sell the solution. This includes creating the target segments, identification of triggers for action, as well as crafting messaging and positioning by user/buyer persona using Diligent’s Command of the Message framework.
• Lead enablement sessions and energize the commercial teams.