Product Marketing Manager

at  Financial Times

ABOUT US

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.

REQUIRED SKILLS AND EXPERIENCE

• Communication: Exceptional verbal and written communication skills, with the ability to craft compelling narratives for diverse audiences.
• Analytical Thinking: Strong analytical skills to interpret market data, customer feedback, and performance metrics.
• Creativity: A creative mindset with a proven ability to develop innovative marketing strategies.
• Collaboration: Demonstrated success in working within cross-functional teams and building strong relationships across an organisation.

THE ROLE

As a Product Marketing Manager at FT Professional, you’ll report directly to the Global Head of Product Marketing. This critical role is pivotal in driving product adoption and overall success, ensuring FT Professional products resonate with target audiences and drive measurable growth. Your work will combine market insight, customer focus, and collaborative teamwork to execute impactful go-to-market strategies.

KEY RESPONSIBILITIES

• Market Research & Analysis: Conduct market research to identify trends, customer needs, and competitive positioning. Use insights to inform product development and marketing strategies.
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new and existing products, including pricing, positioning, and promotional tactics.
• Customer Engagement: Collaborate with customer-facing teams to understand feedback, refine messaging, and enhance the customer experience.
• Cross-Functional Collaboration: Partner with product, sales, and editorial teams to ensure alignment and maximise product adoption.
• Content Development: Oversee the creation of marketing materials such as product collateral, sales tools, and digital content.