Product Marketing Manager at Fortive

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

01 Jun, 26

Salary

0.0

Posted On

03 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Go-to-Market Strategy, Market Analysis, Content Development, Sales Enablement, Product Launch, Regulatory Compliance, Promotional Campaigns, Cross-functional Collaboration, Technical Support, Value Proposition, Market Sizing, Competitive Benchmarking, Communication, Adaptability, Time Management

Industry

electrical;Appliances;and Electronics Manufacturing

Description

JOB OVERVIEW Reporting to the Country Manager, you will lead localized OneFluke product marketing strategies across IG, FPI, FCAL, FNET and FRS to drive revenue growth objectives. The role provides technical and product support to local teams and channel partners, drives end‑to‑end new product launches, ensures regulatory compliance and execute targeted promotional campaigns. You will collaborate closely with cross‑functional and external stakeholders to expand existing markets, unlock new opportunities and deliver high‑impact localized content that accelerates awareness, demand and conversion. PRIMARY RESPONSIBILITIES / DUTIES * Drive revenue and market share growth by defining and executing go‑to‑market strategies for key growth industries, NPI and targeted product groups. * Develop and lead strategic, high‑impact initiatives in partnership with cross-functional Business Units to deliver sustainable local revenue growth and support long‑term business objectives. * Strengthen competitive positioning and value propositions by aligning product strategies with local market dynamics, competitive landscapes and emerging technologies. * Develop market, competitive and customer intelligence strategies, including market sizing, demand trends, competitive benchmarking, price‑performance analysis and customer profiling to guide Product Management, Sales and Marketing decisions. * Collaborate cross‑functionally with Business Units, Sales, and Marketing teams to ensure product development and portfolio priorities are aligned with local market needs and growth opportunities. * Enable sales and channel effectiveness by providing comprehensive technical and product support to drive strong engagement with end users and channel partners. * Develop and deliver sales enablement tools, including value‑selling playbooks, pricing insights, marketing collateral and competitive positioning materials tailored to local market conditions. * Maximize product mindshare and execution excellence through targeted promotions, education, training programs and ongoing sales support initiatives. * Support new initiatives and product launches by leading training and promotional campaigns and contributing to the creation and localization of PR articles and customer case studies for trade and digital media. * Ensure full compliance with regulatory and safety standards, managing required certifications to support successful product commercialization. EXPERIENCE / QUALIFICATIONS * Diploma or Bachelor’s Degree in Electrical/Electronic Engineering, Marketing or a related discipline. A Business Marketing degree or MBA will be considered a strong advantage. * Minimum 8 years of professional marketing experience with demonstrated expertise in strategic marketing, market analysis, research and creative content development. * Proven experience or strong domain knowledge in Industrial Channel Marketing, preferably within Energy & Utilities, Oil & Gas, Semiconductor or Data Center industries. * Excellent written and verbal communication and presentation skills in English and Bahasa Malaysia, with the ability to influence diverse stakeholder groups. * High level of agility and adaptability with a proven ability to respond effectively to rapidly changing market conditions and organizational priorities. * Strong analytical, organizational and time management skills, with the ability to manage multiple priorities in a fast‑paced environment. * Demonstrated ability to collaborate cross‑functionally and operate effectively within a matrix organizational structure. Fortive Corporation Overview Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions. We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating. Fortive: For you, for us, for growth. About Fluke Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety. A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand. We Are an Equal Opportunity Employer Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

Responsibilities

The role involves leading localized product marketing strategies across several product lines to drive revenue growth, which includes providing technical and product support to local teams and partners, and managing end-to-end new product launches. Key duties also include developing and executing go-to-market strategies, strengthening competitive positioning, and ensuring full compliance with regulatory and safety standards.