ABOUT FULCRUM

We operate at the intersection of technology and law, in an industry that demands agility and innovation. Our team is dedicated to developing advanced solutions for legal professionals. Our daily work involves tackling intricate challenges, providing reliable, efficient, and smart solutions for legal experts across the globe. Join us in reshaping the legal landscape with groundbreaking technology.

ABOUT THE ROLE

We are seeking a Product Marketing Manager to own positioning, messaging, and go-to-market strategy across our product portfolio. You’ll act as the bridge between Product, Marketing, and Sales, translating technical capabilities into compelling value propositions that resonate with law firms, corporate counsel, and decision-makers.

KEY RESPONSIBILITIES

• Product Positioning & Messaging: Develop differentiated messaging and value propositions that speak directly to our buyer personas and market segments.
• Go-to-Market Strategy: Lead product launches, campaigns, and feature rollouts - driving awareness, adoption, and revenue impact.
• Market & Competitive Intelligence: Conduct research on industry trends, customer needs, and competitors to inform strategy and maintain Fulcrum GT’s thought leadership.
• Sales Enablement: Create sales tools, pitch decks, battlecards, and case studies to equip Sales with compelling narratives that win deals.
• Content Development: Partner with Marketing to deliver product-driven content (whitepapers, webinars, blogs, customer stories) that engage prospects and customers.
• Customer Advocacy: Collaborate with Customer Success to highlight client outcomes and success stories that strengthen our brand credibility.
• Metrics & Impact: Track adoption, campaign performance, and market feedback to continuously optimize GTM efforts.