Product Marketing Manager at Gameloft

Paris, Ile-de-France, France -

Full Time

Start Date

Immediate

Expiry Date

27 Apr, 26

Salary

0.0

Posted On

27 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Go-to-Market Strategy, Launch Plans, Market Analysis, Live Game Marketing, Discount Strategy, Promotion Strategy, Market Intelligence, Trend Analysis, Cross-functional Collaboration, Data-Driven Marketing, Creative Thinking, Problem-Solving, A/B Testing, ASO, Licensor Relationships

Industry

Computer Games

Description

Job Description WHAT YOU WILL BE WORKING ON Main challenge As a Product Marketing Manager, you will have a pivotal role in bridging the game development team and our wider marketing organization. You will be instrumental in shaping the go-to-market strategy for both exciting new game titles and our portfolio of live games. This is a unique opportunity to contribute to the success of beloved franchises and new experiences. What it means on a daily basis Go-to-market strategy (New Game Launches) : Define compelling marketing positioning and execute comprehensive launch plans for new games,including market analysis, USPs, target audience insights, pre-order, launch day, and ongoing livemarketing strategies. Manage store publishing, collaborate with marketing teams (Community, PR, UA, Influencers, ASO), andcultivate strong relationships with licensors to ensure cohesive campaigns and synergistic opportunities. Live Game Marketing & Roadmap : Identify key moments for live game activations, conceptualize and present innovative marketing campaigns, coordinate marketing experts to execute the annual roadmap, and maintainstrong licensor relationships for asset validation and collaboration. Discount & Promotion Strategy : Develop and manage the discount calendar across all platforms, set discountrates, leverage promotional tools, conduct A/B testing, and monitor sales performance to recommend optimizations. Market Intelligence & Trend Analysis: Monitor industry trends in gaming and marketing, and analyze data toextract key insights for the game development team. Who would you be working with You will collaborate closely with the Product Marketing Lead and cross-functional teams such as Influence, Paris studio, Insights, Finance... Qualifications WHAT YOU NEED TO SUCCEED 3–5+ years of gaming/entertainment industry experience in a product marketing role. Proven ability to develop and execute successful game launch and live operations strategies. Strong analytical skills and a data-driven approach to marketing. Fluent English mandatory. WHO YOU ARE Excellent cross-functional collaboration and teamwork. Creative thinking and problem-solving to design innovative marketing activations. Someone who is motivated about their work and a passionate about the gaming industry ! Recruitment Process A phone call with our talent acquisition specialist (30min) : to assess how this role matches what you are looking for and to ensure it aligns with what we are seeking. An interview with our Product Marketing Lead (1-hour) : to evaluate your experience, expertise, and alignment with the needs & ask your questions. An interview with our Studio Manager (1-hour) : to deepen the discussion, align on strategic expectations, and further explore your approach and vision for the role. Manager Role: No Work Model: Hybrid

Responsibilities

The Product Marketing Manager will define the go-to-market strategy for new game launches, including market analysis and execution of comprehensive launch plans. They will also manage live game marketing activations, coordinate the annual roadmap, and develop the discount and promotion strategy across all platforms.