Product Marketing Manager GSA & Career, Crimson Education at Crimson Education

Hanoi, Ha Noi, Vietnam -

Full Time

Start Date

Immediate

Expiry Date

21 Jan, 26

Salary

0.0

Posted On

23 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Campaign Management, Copywriting, Creative Development, Performance Marketing, Collaboration, Audience Segmentation, Content Creation, Analytics, Optimization, Lead Generation, Education Marketing, B2C Marketing, Webinar Production, Social Media Strategy, Reporting

Industry

Education Management

Description

Crimson Education is a global leader in college admissions, education technology, and student success. With over 1,330 Ivy League offers and 2,140 to the US Top 15, Crimson is the most successful college admissions consultancy in the world. Over the past decade, we’ve grown from a three-person startup to 500+ full-time staff, supported by 2,500+ experts helping students gain admission to top universities including the Ivy League and Oxbridge. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we were also recently featured on the front page of the Wall Street Journal. Read the article here. Crimson’s Graduate School Admissions (GSA) and Career Builder products are specialized programs designed for early- to mid-career professionals. These services support individuals looking to gain admission to top global MBAs and Master’s programs, or pivot into new careers. Role Overview We’re looking for a hands-on, high-ownership product marketing manager to lead integrated marketing campaigns for Crimson’s Graduate School Admissions (GSA) and Career Builder product lines. This is a role for someone who loves building and launching campaigns from scratch — from copy to creative to calendar. You’ll plan campaigns, create assets, and collaborate with our performance and design teams to drive leads and revenue. You’ll also work closely with sales, product, and local markets to ensure our messaging and campaigns resonate globally and generate new leads. You’ll report to the Head of Enrichment Marketing and work closely with the Product GM to align on positioning, priorities, and strategic direction. Plan & Execute Campaigns Understand audience segments and craft messaging that speaks to their goals and pain points Ideate and launch can’t-miss campaigns — we’re looking for fresh thinking, speed, and relentless execution Choose the right channels to reach your target audience — including search, paid social, email, partnerships, and more Collaborate with local market teams to adapt campaigns to regional context and learner profiles Explore partnerships, collaborations, and non-obvious channels to put GSA top-of-mind for ambitious professionals Align with product and sales teams on offers, timing, and messaging Brief and collaborate with the Performance Marketing team to launch and track paid campaigns Create Campaign Assets & Content Maintain a clear content calendar and version control across all campaign types Draft high-converting copy, and create structured campaign folders with assets, UTM links, and messaging docs Lead content development for webinars, ebooks, testimonials, and case studies Manage creative briefing and review with designers — ensuring speed, clarity, and brand alignment Analyze & Optimize Monitor campaign results: FTA leads, CPL, MQL-to-SQL, ROAS Identify and act on underperformance: refresh copy, test formats, re-target audiences Maintain structured tracking via GA4, Looker/Tableau, and CRM systems Report key learnings and recommendations in a clear, actionable format Aim to scale the product and hire support after 6 months of consistent performance Key Outcomes (KPIs) MQL-to-SQL conversion rates FTA leads generated, by campaign and channel ROI and cost per lead (CPL) against benchmarks Webinar Registrations → SQL Campaign velocity — on-time delivery, iteration, and reporting What you’ll bring 3+ years of end-to-end multi-channel campaign creation — including copy, creative, and channel strategy Proven ability to create high-performing campaign assets: landing pages, emails, ad copy, webinar invites, etc. Comfortable working with performance marketers, designers, and product/sales Strong copywriting instincts and ability to turn insight into action fast Experience in education, coaching, admissions, or B2C lead-gen funnels preferred Nice to have Experience marketing to MBA/Master’s/early-career professionals Background in content, paid social strategy, or webinar production Experience across the US market Experience with GA4, Looker, or other reporting dashboards Privacy know-how. Why work for Crimson? Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)! Psychologist on staff Insightful fireside chats and workshops to help support our high-performing and ambitious team Radical Candor is a feedback approach we live by We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely! If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you! Please keep an eye on your spam/junk email folder for correspondence from Team Tailor.

Responsibilities

The Product Marketing Manager will lead integrated marketing campaigns for Crimson’s Graduate School Admissions and Career Builder product lines. This role involves planning campaigns, creating assets, and collaborating with various teams to drive leads and revenue.