Product Marketing Manager - GTM & Sales Enablement (M/F) at Sociabble

Paris, Ile-de-France, France -

Full Time

Start Date

Immediate

Expiry Date

20 Sep, 26

Salary

0.0

Posted On

22 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Go-To-Market Strategy, Sales Enablement, Market Positioning, Competitive Analysis, Pricing Strategy, Cross-functional Collaboration, English Proficiency (C1), French Proficiency (C1), AI Tool Utilization, Product-Led Growth, Customer Feedback Analysis, Content Creation, KPI Tracking, B2B SaaS

Industry

Software Development

Description

Company Description Sociabble, an international player in employee communication and engagement Sociabble is the SaaS company behind an all-in-one platform for Internal Communication, Employee Advocacy and Employee Engagement. Its customers include major groups such as AXA, Coca-Cola CCEP, Vinci Energies, and Primark. After growing as a bootstrap company for several years, Sociabble joined Poppulo, one of the global leaders in internal communication and employee experience solutions. This new chapter combines Sociabble’s agility and entrepreneurial DNA with the resources and ambition of an established group. The product continues to evolve, with AI now integrated into both the platform and day-to-day working methods. At the same time, every customer benefits from structured, personalized support. With teams in Paris, Lyon, and Mumbai, Sociabble remains a human-sized organization where everyone contributes directly to shared ambitions. English is the working language day to day. A position is currently open within the Product Marketing team. Job Description You will join the Product Marketing team in Paris and work closely with Victor, head of the team, who will ensure you have all the tools for success. As a Product Marketing Manager, you will enable growth by improving how Sociabble brings selected product features to market, supports adoption, and generates revenue from both existing and prospective clients. In this role, you will work across Product, Marketing, Sales, Pre-Sales, Customer Success, and Knowledge to shape positioning, enable commercial teams, and strengthen the business impact of the features you manage. Your scope may include offers such as AI Knowledge Agents, Sites & Pages, and Rewards. For these topics, you will help define the narrative, support go-to-market execution, and monitor performance over time. What you will do Establish yourself as a go-to-market expert, internally and externally of the features you manage (such as AI Knowledge Agents, Sites & Pages, and Rewards). Your role will entail driving and monitoring revenue growth for the specific go-to-market segment you oversee. Participate in the development and expansion of the Sales Enablement strategy and materials. Shape the narrative and educate the sales, pre-sales and customer success teams on how to effectively present and sell your go-to-market feature. Attend client-facing meetings to demonstrate our features and gather feedback from potential and current customers. Formulate and implement effective go-to-market strategies for new and existing features. Define marketing and sales channels, establish business targets, analyze the competitive landscape, shape the pricing strategy, outline market positioning and key differentiators. Collaborate with cross-functional teams to create comprehensive communication and marketing campaigns that clearly communicate the features’ value and functionality. This involves developing social media posts, ad campaigns, landing pages, SEO positioning, and more. You'll work closely with the marketing team to bring these initiatives to life. Contribute to cross-feature Product Marketing activities, including our monthly product release notes showcasing the latest evolutions to customers, roadmap presentations, analyst report analysis, and market research on specific business verticals. Play a key role in boosting product and feature adoption. Collaborate with the Knowledge team to offer the right training to end-users and implement targeted pop-ups and notifications to increase awareness of new features. Develop product-led-growth initiatives to foster upsell opportunities on existing accounts. Co-organize events, including webinars, training sessions, workshops, roadmap presentations, beta tester launches, and tutorials, aimed at promoting Sociabble to both current and potential clients. Monitor the performance and business impact. Foster a sense of urgency within various teams, gather KPIs and track different touchpoints, monitor the sales deals, and conduct frequent updates with various stakeholders to make necessary strategy adjustments. Qualifications What we are looking for This role can be a strong fit if you enjoy working at the intersection of product, market, sales, customer success, and business impact. We are looking for someone who can turn complex product topics into clear messaging, useful enablement materials, and concrete go-to-market actions. 🚀 Required experience and skills Please note that applications that do not meet these criteria cannot be considered. You have at least 2 years of relevant experience in Product Marketing, Product Management, Go-to-Market, Sales Enablement, Customer Marketing, consulting, entrepreneurship, or offer development. You have already worked on positioning, launching, promoting, or growing a product, service, offer, or feature. You understand how to connect what a product does with the value it brings to customers and internal teams. You are comfortable in a business-oriented environment. You can explain value clearly, support sales or customer-facing teams, contribute to demos or pitches, and gather useful feedback from prospects, customers, Sales, or Customer Success. You speak and write English at a minimum C1 level, and French at a minimum C1 level. You need to be able to write clearly, present ideas, and adapt your message to different audiences in both languages. You already use modern AI tools in your work. This can include ChatGPT, Claude, Gemini, or similar tools to structure your thinking, accelerate research, refine messaging, analyze information, generate ideas, or improve the quality of your work. 💡 What will help you succeed in this role Clear communication. You can turn complex topics into simple, structured, and convincing messages, both in writing and orally. Marketing judgment. You know how to improve a sales deck, landing page, blog post, visual, demo script, or enablement material with practical and precise feedback. Business mindset. You do not only describe features: you try to understand who they help, why they matter, how they can be adopted, and how they can support customer value or revenue. Cross-functional collaboration. You enjoy working with different teams, especially Product, Sales, Customer Success, Presales, Marketing, and Operations. Ownership and structure. You can manage several topics at once, move projects forward, prioritize, ask the right questions, and adjust when new information comes in. Curiosity for SaaS and AI. You are interested in how B2B SaaS products are positioned, sold, adopted, and improved over time, especially in a market where AI is changing both products and ways of working. Working at Sociabble Sociabble is a structured and demanding environment. Team members are expected to clarify problems, propose solutions, and take ownership of their topics from start to finish. AI is part of everyday work across all teams. We use it to structure thinking, produce, analyze, and automate. Alongside your onboarding, you will take on responsibilities from the first weeks, with a scope that can expand quickly depending on your performance. If you like structuring your work, moving forward with autonomy, and adjusting your priorities based on what you learn on the ground, you will be able to progress quickly here. Within the Marketing team, you will contribute to the visibility and growth of a recognized B2B SaaS platform, working on topics that connect product, market, sales, customer success, and business impact. Additional Information Life at Sociabble 📍 Office & hybrid work. This role is based in Paris, in the Marais. Our hybrid organization includes 3 days on site, from Tuesday to Thursday, and 2 days remote. 📈 Growth & onboarding. Start with a personalized onboarding plan, then keep developing through internal workshops, Friday trainings, and year-round learning opportunities. Internal mobility and progression are encouraged. 🔥 Team life. Join a human-sized, international SaaS company with regular moments to connect: afterworks, team-building events, town halls, and SoTogether, our fully company-funded annual multi-day seminar. ➕ Benefits. Annual day package, with 8 to 12 RTT days/year. Holiday bonus under the Syntec collective agreement. Edenred meal vouchers (€8/day, 50% covered). Leeto platform. Equipment provided: laptop, headset, monitor, and remote-work accessories depending on need. 50% coverage of public transport and Alan health insurance. ☀️ Culture. At Sociabble, culture is explicit and shapes how we work every day. We value clarity, high standards, autonomy, ownership, direct feedback, and a strong spirit of collaboration. Hiring process Video meeting (45 minutes) via Teams with Lousia, Talent Acquisition. Written test (1h15) Manager interview (1h) in our Paris office with Victor, Head of Product Marketing and Cécile, Product Marketing Specialist. Simulation (45 min) through Teams with Victor and Cécile. What you should know before applying: Permanent contract (CDI) Based in Paris All your information will be kept confidential. Hybrid mode: hybrid

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Responsibilities

Drive revenue growth by managing the go-to-market strategy and sales enablement for specific product features. Collaborate across teams to define narratives, create marketing campaigns, and boost product adoption through training and events.