ABOUT US

Hawk is the leading provider of AI-supported anti-money laundering and fraud detection technology. Banks and payment providers globally are using Hawk’s powerful combination of traditional rules and explainable AI to improve the effectiveness of their AML compliance and fraud prevention by identifying more crime while maximizing efficiency by reducing false positives. With our solution, we are playing a vital role in the global fight against Money Laundering, Fraud, or the financing of terrorism. We offer a culture of mutual trust, support and passion – while providing individuals with opportunities to grow professionally and make a difference in the world.

• Develop and execute go-to-market strategies for new product launches and existing product enhancements
• Define target market segments and develop positioning and messaging that differentiates our products in the market
• Create compelling product positioning, value propositions, and key messaging that resonate with target audiences
• Develop and maintain product-related content, including sales presentations, product sheets, product website content, and case studies
• Plan and execute product launches, including coordinating with cross-functional teams to ensure successful and timely launches
• Develop and manage integrated marketing campaigns to drive product awareness, demand, and adoption
• Develop and deliver sales tools to support the Sales team in effectively positioning and selling products
• Collaborate with the Sales team to gather feedback and insights to inform product and marketing strategies
• Engage with customers, partners, and industry analysts to gather feedback and insights to inform product development and marketing strategies
• Develop customer advocacy programs to capture and promote customer success stories
• Define and track key performance metrics to measure the effectiveness of marketing initiatives
• Provide regular reporting and analysis to senior management on marketing performance and product adoption