Our Mission:
Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.
Overview:

Product Go-to-Market Strategy, launches and business line goals

• Foster strong relationships and communicate proactively with Product GM’s, Product Managers, Product Owners and Business Analysts to inform, create and activate product roadmaps for your product suite.
• Develop, lead, and manage go-to-market strategy and drive launch plans for unique product initaitives to ensure that all requirements are met in a timely way.
• Manage ongoing prioritization and completion of multiple GTM initiatives simultaneously.
• Work cross-functionally with program and product managers to inform launch plans and enablement activities.
• Support the creation of a variety of assets (narratives, experience decks, product definition documents, customer presentation decks, feature guides, and educational materials) associated with the GTM plan.
• Collaborate with GTM Enablement Manager(s) and Sales Enablement team to deliver enablement effectively and in a timely, efficient manner.
• Engage with Sales and Relationship management to assure cascade of product knowledge and gathering of customer feedback.
• Participate in definition and measurement of GTM metrics with Product, Sales and Marketing partners.

Product messaging (Storytelling)

• Responsible for developing positioning, messaging, and competitive differentiation for your assigned product suite and initiatives.
• Ability to translate product features into benefits that stick with customers and attract prospects.
• Identify and incorporate indicators and data that substantiate reasons to believe in our products.
• Create positioning and message briefs that drive content and marketing asset development.
• Collaborate with content teams to ensure that marketing collateral and decks have appropriate, optimized, differentiating messaging regarding our products.
• Define the product consumer (client, members, partners, brokers, etc.) persona and customer journey for your products and initiatives.
• Stay up to date by conducting and/or participating in voice of the customer (VoC) interviews, focus groups, surveys, and other research to convert feedback into actionable insights that can be shared with Product Management, Marketing, various relationship manager groups.
• Assist as a client-facing subject matter expert (as needed) along-side product and sales engineering for your assigned product suite.

Market and competitive intelligence

• Working collaboratively with Market Research, understand the competitive landscape and stay up to date on how competitors are positioning the products.
• Provide competitive analysis that informs resources for external-facing groups, and appropriately positions HQY products to help sales win deals.
• Stay up to date and share competitive intel, trends, member personas and voice of customer (VoC) not only with external facing groups, but also product management to help drive feature development and adoption.

Ongoing Amplification

• Work with Director of Product Marketing to determine and track product marketing pipeline.
• Maintain GTM resources that gather, synthesize, and present summary of all product launches related to your product suite on an ongoing basis to expanded audiences (e.g., GTM Hub, Marketing stand ups, What’s New)
• Review and update Sales collateral, Product roadmaps and other documents.
• Work with Communications to provide thought leadership ideas and themes related to assigned products
• Work with Sales & RM training counterparts to regularly inform enablement trainings regarding our products, and how we solve buyer and user challenges