Product Marketing Manager at Informa

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

04 Feb, 26

Salary

140000.0

Posted On

06 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Market Analysis, Sales Enablement, Go-To-Market Strategy, Positioning, Messaging, Competitive Analysis, Customer Insights, Collaboration, Analytical Skills, Storytelling, PPT Design, Fintech, SaaS, Marketing Automation, CRM

Industry

Information Services

Description

Company Description Curinos empowers financial institutions to make better, faster and more profitable decisions through industry-leading proprietary data, technologies and insights. With decades-long expertise in the financial services industry and a relentless focus on the future, Curinos technology and analytics ecosystem allows clients to anticipate customer needs and optimize their go-to market decisions in an increasingly competitive market. Curinos operates under a hybrid or remote modality. We have hub office locations in New York, Chicago, and Boston. Job Description The Product Marketing Manager (PMM) is the strategic link between Product, Marketing, Sales, and our customers. This role supports Curinos’ go-to-market (GTM) strategies and crafts product stories that differentiate us in competitive markets and resonate with target buyers. The PMM will own positioning, messaging, and the development of GTM assets across the product lifecycle — from market introduction to customer expansion. This position reports directly to the Director of Product Marketing. Responsibilities Develop and maintain product playbooks, including positioning and messaging tailored for target buyer personas Conduct in-depth market and competitive analysis to inform both strategy and playbooks Build and oversee go-to-market plans around product launches, feature releases, and promotions Enable sales with the appropriate materials they need to succeed, such as battle cards, pitch decks, and other various collateral Work cross-functionally with account-based marketing and sales functions to align on persona narratives, buying-cycles and competitive positioning at the account level Gather and synthesize both customer and sales insights through internal data, external research and standardized feedback loops Track and influence KPIs related to the impact product marketing has across various GTM activities Base Salary Range: $130,000 - $140,000 (plus Bonus) Qualifications Bachelor’s degree in marketing or related field; advanced degrees a plus 3-5 years of B2B product marketing experience for Manager Experience working in Fintech / SaaS / or technology a plus Excellent written communications, PPT slide design and storytelling ability Strong analytical skills, comfortable with competitive analysis and market data Experience with sales enablement and GTM execution Familiarity with marketing automation, CRM, analytics tools, and cross-functional collaboration Comfortable working in a high-growth, and data-driven environment Additional Information Why work at Curinos? Competitive benefits, including a range of Financial, Health and Lifestyle benefits to choose from Flexible working options, including home working, flexible hours and part time options, depending on the role requirements – please ask! Competitive annual leave, floating holidays, volunteering days and a day off for your birthday! Learning and development tools to assist with your career development Work with industry leading Subject Matter Experts and specialist products Regular social events and networking opportunities Collaborative, supportive culture, including an active DE&I program Employee Assistance Program which provides expert third-party advice on wellbeing, relationships, legal and financial matters, as well as access to counselling services Applying: We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't meet all the requirements. If you're excited about working for us and have relevant skills or experience, please go ahead and apply. You could be just what we need! If you need any adjustments to support your application, such as information in alternative formats, special requirements to access our buildings or adjusted interview formats please contact us at [email protected] and we’ll do everything we can to help. Inclusivity at Curinos: We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Curinos is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics.

Responsibilities

The Product Marketing Manager will develop and maintain product playbooks, conduct market analysis, and build go-to-market plans. This role also involves enabling sales with necessary materials and tracking KPIs related to product marketing activities.