ABOUT INJECTIVE LABS

Injective Labs is trailblazing a new dawn for Web3 enabled finance. We are the core contributors to Injective, one of the fastest growing blockchains in the industry. Injective provides an interoperable smart contracts platform that is optimized for building decentralized finance applications. Interoperability is at the core of Injective, which is natively integrated with chains such as Ethereum, Cosmos and Solana. Developers can rapidly launch premier financial applications suited for mass adoption using Injective’s infrastructure and specialized DeFi primitives such as the world’s first fully on-chain order book.Our team has decades of experience spearheading the largest financial institutions and tech organizations. Injective is incubated by Binance and is backed by leading firms such as Jump Crypto, Pantera and Mark Cuban.

ABOUT THE ROLE

As the Product Marketing, you will be responsible for developing and executing Go-To-Market strategies for our products. You’ll be part of our Marketing Team, working closely with Product and Business Development teams to craft compelling narratives to promote our cutting-edge blockchain products.

KEY RESPONSIBILITIES:

• Develop and execute marketing strategies for our products, making them appeal to technical experts and general audiences.
• Work closely with the Product team to understand and identify the value preposition of the product.
• Conduct market research to position our products effectively, working closely with Product, and Business Development teams.
• Define clear positioning, create compelling storytelling, and lead the product launches.
• Develop and oversee Go-to-Market campaign plans.
• Translate technical concepts into engaging content across marketing surfaces.
• Analyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning.
• Engage with developers and crypto communities to build awareness and drive product adoption.
• Stay up-to-date with industry trends, best practices, and emerging technologies.