At Instawork, we’re driven by our vision to create economic opportunity for local businesses and skilled hourly professionals in communities around the world. With a growing number of hub cities across the world in the U.S., Canada, India, and beyond, we’re looking for top talent to help rapidly scale our high-tech and high-touch labor marketplace. Our accomplished and dedicated team is passionate about our mission and committed to crafting revolutionary products, all with the backing of our world-class investors, including Benchmark, Spark Capital, Craft Ventures, Greylock Capital, Y Combinator, and more!

PREFERRED QUALIFICATIONS:

• Hands-on experience with email marketing tools and platforms, such as Iterable, Braze, or HubSpot, to execute and analyze marketing campaigns
• Experience in the recruitment, talent acquisition, or on-demand staffing industry, with an understanding of the unique challenges and opportunities in these spaces
• Advanced analytical skills, with the ability to interpret complex data sets and translate insights into actionable marketing strategies
• Experience with AI tools and technologies that enhance marketing execution and personalization

WHY WE’RE EXCITED ABOUT THIS ROLE

The Product Marketing Manager (PMM) will be at the forefront of our efforts to drive the success of Instawork Hiring. This high-impact role not only drives key business metrics around revenue but also ensures we are building the right features and products that engage our users throughout their entire journey—from awareness to advocacy. You will collaborate closely with cross-functional teams to innovate and execute in a fast-paced startup environment, delighting Instawork users and driving engagement with the platform.

WHAT YOU’LL DO:

• Develop and execute go-to-market strategies for Instawork Hiring, ensuring alignment with business objectives and driving product innovation and feature development.
• Collaborate with cross-functional teams, including Product, Biz Ops, Design, and Account Management, to ensure our product resonates with both core users and talent acquisition/recruitment teams.
• Conduct market research and competitive analysis to inform product positioning and messaging, ensuring our offerings meet the needs of our users.
• Create compelling marketing materials and campaigns that communicate the value of Instawork Hiring to target audiences, enhancing user engagement and product adoption.
• Analyze product performance and user feedback to refine marketing strategies and improve user experience, leveraging insights to inform product and lifecycle strategies.
• Own the performance of key metrics related to product marketing success, such as user acquisition, engagement, and revenue growth.
• Be an internal thought partner, aligning marketing efforts with overall business goals and ensuring a cohesive user experience.
• Work closely with GTM teams to develop sales enablement tools and training, supporting them in driving partner engagement and retention.