Product Marketing Manager

at  Interop Labs

YOUR PROFILE

• 5+ years of product marketing experience in technology companies, ideally within Web3, blockchain, or developer-focused products.
• Proven track record of launching products and driving adoption through hands-on marketing efforts.
• Experience with competitive analysis, market research, and crafting GTM strategies.
• Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.
• Comfortable in a startup environment where priorities shift, and speed is key.
• Exceptional communication and storytelling skills, with both technical and creative expertise.
• Passion for Web3 and a strong curiosity about how blockchain can drive innovation.

ABOUT THE ROLE

Interop Labs is growing, and we’re looking for a Product Marketing Manager to join our team! In this role, you’ll be the go-to expert for taking Axelar’s products to market; from messaging and positioning to hands-on GTM execution.
If you’re passionate about Web3, enjoy working cross-functionally with product, sales, and marketing teams, and thrive in fast-paced, startup environments, this role is for you.

YOUR RESPONSIBILITIES

• Develop compelling product messaging and positioning that highlights the value of Axelar products (ITS, Amplifier, and more).
• Plan and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with key stakeholders.
• Conduct market research and competitive analysis to refine messaging and identify opportunities for differentiation.
• Collaborate with the Head of Marketing, product, and sales teams to ensure seamless product adoption and customer success.
• Serve as the voice of the customer by gathering feedback and translating it into actionable insights for the product team.
• Track and analyze the success of marketing initiatives, refining strategies to optimize results.