Location: Prague, Czech Republic
Job Overview: Join IQVIA as a Product Marketing Manager and play a pivotal role in shaping our market presence. You will design and implement comprehensive offering plans across specific markets, potentially overseeing multiple offerings and mentoring junior colleagues. This is an exciting opportunity to drive innovation and make a significant impact in a dynamic and supportive environment.

QUALIFICATIONS:

• Education: Bachelor’s Degree required.
• Language Skills: Fluent in English and Czech/Slovak.
• Experience: Minimum of 2 years, ideally 3-5 years, in Marketing/Product Development with non-physical/data-driven products and services. Industry experience (e.g. in PR & Research Agencies, Banking, Insurance, IT, or Services industries). Experience in Pharma, Healthcare would be of advantage.
• Skills: Excellent communication and interpersonal skills, curiosity, drive, strong problem-solving abilities, analytical thinking, project management, and planning skills.
• Eligibility: Must be eligible to work in the Czech Republic.

• Market Potential Analysis: Assess IQVIA’s potential in various marketplaces and determine the best strategies to maximize our impact.
• Lifecycle Management: Lead the lifecycle management of offerings, making strategic decisions to enhance profitability and market penetration.
• Innovation and Partnerships: Develop innovative combinations of IQVIA and third-party offerings, aligning them with corporate strategy to maximize client benefits and market position.
• Go-To-Market Strategy: Define and execute comprehensive go-to-market plans, ensuring offerings meet customer needs and are economically viable.
• Client Engagement: Collaborate with client-facing teams to document client needs and support the continuous development of relevant offerings.
• Brand Enhancement: Improve our brand image through effective communication, KOL engagement, and impactful events.
• Marketing Communication: Rebuild marketing communication and product positioning to achieve targeted business results.
• Pricing Strategy: Develop and implement pricing strategies to ensure competitive positioning and profitability of our offerings.
• Team Leadership: Lead and manage a small team, providing guidance and support to achieve departmental goals.