Product Marketing Manager

at  KLA

Company Overview
KLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies. No laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us. KLA invents systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays. The innovative ideas and devices that are advancing humanity all begin with inspiration, research and development. KLA focuses more than average on innovation and we invest 15% of sales back into R&D. Our expert teams of physicists, engineers, data scientists and problem-solvers work together with the world’s leading technology providers to accelerate the delivery of tomorrow’s electronic devices. Life here is exciting and our teams thrive on tackling really hard problems. There is never a dull moment with us.
Group/Division
With over 40 years of semiconductor process control experience, chipmakers around the globe rely on KLA to ensure that their fabs ramp next-generation devices to volume production quickly and cost-effectively. Enabling the movement towards advanced chip design, KLA’s Global Products Group (GPG), which is responsible for creating all of KLA’s metrology and inspection products, is looking for the best and the brightest research scientist, software engineers, application development engineers, and senior product technology process engineers. The Surfscan group includes a team of engineers, technology development, apps engineers and product marketing focused on technology that enables wafer, IC and equipment manufacturers to develop, qualify and monitor their process tools. Defects and process non-uniformities detected on Surfscan equipment allow for early identification of yield excursions. The flagship Surfscan products include the SPx platforms for wafer surface quality and wafer defect inspection tools and systems for inspection of polished wafers, epi wafers and engineered substrates during the wafer fabrication process.
Job Description

Primary Responsibilities:

• Responsible for assessment of existing and potential markets, product lifecycle planning, Customer requirement analysis, product value proposition and pricing analysis, marketing campaign to increase product adoption and penetration, competition management, coordination of technical product development. Activities may include technical sales support; product promotion; competition analysis and competitive strategy development; Market research; Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
• This position covers specialty semiconductor customers

Product ownership

• Owns market research, monitor driven activity, and identify customer needs.
• Direct the development of market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing.
• Represents marketing in product life cycle meetings and coordinate with engineering, manufacturing and sales to improve products.

Account Ownership

• PMM will be responsible for business objectives of certain regions/accounts and support pre-sales as well as after sales projects.
• Develops technical product presentations, and presents to key customers.
• Define product adoption strategies for the specific accounts, together with regional teams. Creates product value and promote the value to customers.
• PMM will act as point of contact between customer and division and need to work closely with regional teams

Requirements:

Experience should include the following:

• Semiconductor fab process knowledge
• Specialty semi process experience
• Delivering technical presentations
• Semiconductor customer engagements
• Ability to perform market analysis by compiling customer information and industry reports. Develop capacity models that can help with forecasting product demand. Familiarity with using MS Excel is important.
• Applications development in metrology or inspection
• Competition analysis
• Willingness to travel for business ~30% of the time

Minimum Qualifications

• Doctorate (Academic) Degree and 0 years related work experience; Master’s Level Degree and related work experience of 3 years; Bachelor’s Level Degree and related work experience of 5 years.
• Relevant work experience in multi-disciplinary technology product team/ product marketing/application engineer with experience in customer facing solutions is preferred.

We offer a competitive, family friendly total rewards package. We design our programs to reflect our commitment to an inclusive environment, while ensuring we provide benefits that meet the diverse needs of our employees.
KLA is proud to be an equal opportunity employe

• Responsible for assessment of existing and potential markets, product lifecycle planning, Customer requirement analysis, product value proposition and pricing analysis, marketing campaign to increase product adoption and penetration, competition management, coordination of technical product development. Activities may include technical sales support; product promotion; competition analysis and competitive strategy development; Market research; Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
• This position covers specialty semiconductor customer