Product Marketing Manager at LEGO
Irvine, California, USA -
Full Time


Start Date

Immediate

Expiry Date

12 Nov, 25

Salary

81631.0

Posted On

12 Aug, 25

Experience

4 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

At BrickLink, we are a passionate team committed to crafting, launching, and enhancing experiences for our dedicated LEGO fans through BrickLink.com. With our platform featuring the BrickLink Designer Program, vibrant Communities and Galleries, a bustling Marketplace, and innovative Studio tools, we are on a mission to connect even more LEGO enthusiasts around the globe.
Our collaborative marketing team plays a vital role in shaping and executing innovative strategies to continue driving engagement with our current and future audience. Join us in shaping the future of the BrickLink community!
Start Date : Mid- September 2025
Location : USA, Irvine, California – Be able to work in a hybrid basis- 3 days in the office and the rest remote (called “Best of Both")

Responsibilities
  • Leads go-to-market strategy and execution for new features, services, and platform initiatives to ensure successful product adoption across BrickLink’s user base.
  • Collaborates closely with Product Management and UX teams to craft product direction based on market needs, user feedback, and driven insights.
  • Develops and owns positioning, messaging, and value propositions that clearly articulate the benefits of BrickLink’s offerings to different customer segments (e.g., Sellers, buyers, designers, info seekers).
  • Demonstrates data and user research to assess campaign performance, identify growth opportunities, and advise iterative marketing strategies.
  • Partners with Community Engagement and Customer Support teams to ensure consistent and compelling user communications, particularly during product updates or platform changes.
  • Creates and leads marketing assets and content, such as launch toolkits, videos, email campaigns, and product pages tailored to the BrickLink audience.
  • Plan, handle and implement engagement activities: Both virtual and in-person (e.g., Fan Conventions), to strengthen relationships and celebrate community achievements.
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