Product Marketing Manager, Medical Society Journals at Wolters Kluwer

Philadelphia, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

04 Jul, 26

Salary

172700.0

Posted On

05 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product marketing, Strategic planning, Account management, Marketing strategy, Campaign management, Data analysis, Relationship management, Budget management, Cross-functional leadership, Digital marketing, SEO, Content marketing, Marketing automation, Marketo, Google Analytics, Scholarly publishing

Industry

Software Development

Description

LOCATION: Hybrid: Philadelphia PA office only – 8 days a month in the office. OVERVIEW Wolters Kluwer is seeking a dynamic Product Marketing Manager to lead strategic marketing for a portfolio of scholarly medical research journals. In this role, you will be the primary marketing strategist and account owner for your journal portfolio, driving end-to-end marketing programs that increase author engagement, readership, and revenue across both subscription and open-access titles. A particular focus of this position is nurturing society partnerships and managing key account relationships with medical societies who own our journals, ensuring that our marketing strategies align with each society’s goals and deliver mutual success. RESPONSIBILITIES Strategic Marketing Planning and Execution Develop and implement marketing plans for a diverse portfolio of scholarly journals, each with unique audiences and goals. This includes defining marketing strategies that drive key outcomes – increased manuscript submissions, higher article usage, and subscription or Open Access revenue growth – in line with both Wolters Kluwer’s objectives and society partner expectations. You will manage the annual planning cycle (setting objectives, crafting campaigns, and forecasting results) and adjust tactics based on performance data throughout the year. Society Partnership and Key Account Management Serve as the primary marketing liaison to society partners within a number of medical specialties guiding joint marketing strategies and ensuring exceptional service for these key accounts. Collaborate closely with society leadership and staff and journal editorial teams to understand their priorities, then craft tailored marketing programs that support society editorial initiatives and journal growth while amplifying membership. This includes leading regular planning meetings and business reviews with each society, delivering annual marketing plans and performance reports, and responding to partner feedback to strengthen the partnership. Your relationship management helps maintain high client satisfaction and renewal of society contracts. Integrated Campaign Management Plan and execute multi-channel marketing campaigns and events that raise journal visibility and engagement. Coordinate promotional activities across email marketing, content marketing, social media, search/SEO, and conferences to reach target authors, researchers, and readers globally. Campaign responsibilities include crafting messaging (e.g. author-focused value propositions), overseeing creative development (with in-house designers or freelancers), and scheduling communications (such as specialty e-newsletters, “hot topic” alerts, and social media posts). Represent your journals at key medical conferences, designing promotional materials, coordinating event presence, and engaging directly with attendees to promote the journals. Budgeting and Operations Manage promotional budgets and campaign calendars for your journals, ensuring efficient use of marketing resources to achieve maximum ROI. Forecast and track marketing expenditures, adjusting allocations based on campaign performance, and ensure all activities stay within budget. Ensure marketing materials and activities adhere to either Wolters Kluwer or society brand guidelines and quality standards, exhibiting strong attention to detail and timely delivery. Cross-Functional Leadership Collaborate closely with cross-functional teams to execute marketing initiatives. Work with Publishing teams to align editorial/product strategy, with the Central Marketing to produce effective collateral and digital assets, and with Production and Operations teams to coordinate content promotions. Strong communication and influence skills are essential, as you will lead marketing discussions with journal editors, internal stakeholders, and external partners, ensuring everyone is informed and engaged in the marketing efforts. Data Analysis and Performance Optimization Track and analyze key marketing metrics, such as email open/click-through rates, circulation trends, usage statistics, manuscript submission volume, and subscription sales, to gauge campaign performance and overall journal health. Prepare regular reports for stakeholders (internal leadership and society partners) that highlight marketing ROI and impact (e.g. how campaigns contributed to increases in usage or submissions). Recommend and implement data-driven adjustments to strategies and tactics for continuous improvement. The role expects a proactive approach to experimenting with new ideas (A/B testing content, exploring new channels) and embracing industry’s best practices to boost marketing effectiveness. Leadership and Team Contribution Mentor Marketing Specialists which may involve sharing campaign success stories and insights with the wider team, developing templates or best-practice guidelines, and fostering a culture of creativity, accountability, and knowledge-sharing. QUALIFICATIONS Experience Marketing Expertise: 5+ years of experience in product marketing, marketing management, or related roles, preferably in scholarly publishing, academic content, or a comparable industry. Proven success in developing and executing marketing strategies that drive growth is essential. Strategic Planning & Execution: Demonstrated ability to create and implement strategic marketing plans and multi-channel campaigns, from high-level strategy down to day-to-day execution. Skill in setting objectives, managing promotional calendars, and delivering projects on time and on budget is required. Relationship Management: Excellent partnership-building and account management skills. Able to serve as a trusted advisor to external stakeholders – especially professional society partners or clients – with experience in account management or client-facing marketing being a strong advantage. Ability to understand partner needs, negotiate marketing plans, and maintain productive long-term relationships is critical. Communication & Influence: Superior written and verbal communication skills for crafting compelling marketing messaging (e.g. author-centric content, press releases) and for presenting plans and results to stakeholders. Comfortable interacting with journal editors, society executives, and internal leadership. Capable of leading meetings, delivering presentations, and influencing cross-functional teams without direct authority. Analytical & Data-Driven: Proficiency in marketing analytics and using data to inform decisions. Experience measuring campaign performance (email metrics, web & usage analytics, subscription trends, etc.) and optimizing tactics based on insights is required. Familiarity with tools like Google Analytics and marketing automation platform Marketo is expected. Project & Budget Management: Strong organizational skills with meticulous attention to detail. Ability to manage multiple projects and deadlines simultaneously while maintaining high quality. Experience in managing budgets or forecasting marketing spend to maximize ROI is critical. Industry Knowledge: Familiarity with academic publishing and the scholarly communications ecosystem – understanding of the peer-review process, journal editorial cycles, author needs, and trends like Open Access, is highly valued. Knowledge of current best practices in digital marketing (SEO/SEM, social media, content marketing) in the publishing or education sector is preferred. Adaptability & Innovation: Willingness to innovate and adopt new marketing tools and practices. Curiosity about emerging technologies (e.g. AI in content marketing) and creativity to apply them effectively. A growth mindset and continuous learning attitude to keep pace with the evolving marketing landscape in academia. Collaboration & Teamwork: Demonstrated success working in cross-functional teams. Able to coordinate efforts across departments (e.g. publishing, production, advertising sales, design, analytics) and lead projects that involve multiple stakeholders. A collaborative approach and a supportive, team-oriented attitude are essential in our environment. Education: Bachelor’s degree in marketing, communications, business, or a related field required. TRAVEL: 15-20% for client meetings and medical conference attendance #LI-Hybrid Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: $98,500.00 - $172,700.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information: Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes. For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. 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Responsibilities

The Product Marketing Manager will lead strategic marketing for a portfolio of scholarly medical journals, driving engagement and revenue growth. They will serve as the primary liaison for society partners, managing key accounts and executing multi-channel marketing campaigns.