JOB SUMMARY:

Become a trusted product marketing manager in a highly visible role, where you will play a pivotal part within an integrated marketing team, collaborating closely with product management, business unit leadership, engineering, and global sales teams to launch and promote cutting-edge high-tech products. As a trusted marketing partner to the product line, you will have the opportunity to shape and influence the strategic direction of the business. This is an excellent opportunity for a strategic thinker with strong leadership and marketing execution skills who thrives in a fast-paced, innovative environment.

REQUIRED QUALIFICATIONS:

• Typically requires a minimum of 7 years of experience in a high-tech, B2B or B2G environment.
• Strong communication skills, a curious and innovative mindset, the ability to clearly articulate objectives and effectively manage stakeholder expectations.
• Exceptional writing and editing expertise, with a background in translating complex topics into targeted messaging for technical and government sectors.
• Proficient in various marketing strategies and platforms, including digital marketing, content creation, events, and paid media campaigns.
• Experience in event management to include vendor and booth relations, budget, logistics, sales enablement and marketing collateral, and lead collection.
• Knowledgeable about technology-related topics, including enterprise IT, cloud computing, cybersecurity, and federal government operations.
• Skilled in creating, organizing, connecting, and tracking complex marketing campaign activities to enhance overall effectiveness and visibility.
• Experience collaborating across teams, including marketing, business units, and external partners, to drive initiatives forward.
• Demonstrated ability to engage and collaborate with VP-level management, including business unit general managers and marketing leadership.
• Proactive and team-oriented, with a focus on collaboration and a dedication to ongoing improvement.
• Location: hybrid out of our Andover, MA or Fremont, CA site.
• Ability to travel as needed, could include international travel.

PREFERRED QUALIFICATIONS:

• Experience in the technology industry, in federal government operations, developing B2B and B2G website content.
• Familiarity with marketing automation, analytics, SEO/SEM and experience in product marketing strategy campaign creation.
  “Full-Time Equivalent Annual Salary Range: $100,300 - $210,600 for a Principal / Manager at Fremont, CA USA. The disclosed salary range is a general guideline for Mercury team members employed at the job level at the location listed above and does not include overtime for eligible hourly employees.”

• Go-to-Market StrategyLeading the development and execution of go-to-market plans for new and existing products, ensuring alignment with business objectives and market needs.
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• Product Positioning and Messaging
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• Crafting compelling product positioning and messaging that resonates with target audiences and clearly communicates the unique value of our products.Ability to translate engineering descriptions to align for consumption within the marketplace.

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• Cross-Functional Collaboration

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• Working closely with Product Management, Engineering, Growth, Business Development, Sales teams to gather insights, align on product roadmaps, and ensure cohesive execution of marketing initiatives.

• Collaborating with subject matter experts, generating content such as white papers, sales training material, datasheets, brochures and similar collateral.Coordinating with the brand experience and events team on tradeshows and virtual events.
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• Market Research and AnalysisConducting in-depth market research to identify trends, competitive landscape, customer needs, and market opportunities. Using relevant data to inform marketing strategies and product improvements.

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• Sales EnablementCreating sales collateral, presentations, and tools that equip the sales, growth, and business development teams with the information and materials needed to close deals effectively.
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• Customer Insights and FeedbackGathering customer feedback through surveys, interviews, and other performance methods to measure and understand pain points and product needs. Use these insights to shape marketing strategies and product development.
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• Campaign ManagementOverseeing the creation and execution of marketing campaigns to drive product awareness, engagement, and conversion. Measuring and analyzing campaign performance to optimize results.
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• Thought Leadership
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• Establishing the company and its subject matter experts as a thought leader in the industry by producing high-quality content, case studies, white papers, and webinars.

• Tech Fluency
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• Firm understanding of emerging technologies and how they intersect with customer challenges