Product Marketing Manager at Microsoft

Redmond, Washington, United States -

Full Time

Start Date

Immediate

Expiry Date

08 Apr, 26

Salary

203600.0

Posted On

08 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Market Intelligence, Customer Acquisition, Go-to-Market Strategies, Cross-Functional Collaboration, Sales Enablement, Competitive Analysis, Customer Engagement, Storytelling, Business Strategy, Customer Feedback, Marketing Mix, Revenue Growth, Messaging Framework, Stakeholder Management, Product Positioning

Industry

Software Development

Description

Overview Microsoft Azure is a rapidly growing, global, trusted public cloud that is central to Microsoft’s overall success. The Azure Product Marketing organization is responsible for Azure’s global go-to-market approach including defining the customer value prop working in partnership with the Azure engineering team, determining the global marketing mix and investments to maximize product growth, developing memorable storytelling and impactful customer-engagement moments, and defining the channel & sales priorities aligned with our product strategy. The Product Marketing Manager for digital sovereignty will manage product marketing for the portfolio of Microsoft Sovereign Cloud offerings delivered by Microsoft and through partners. This is a unique role that includes both outbound product marketing and inbound product making responsibilities. At the core of this role is helping governments and regulated industries to benefit from modernizing their operations using the Microsoft Cloud, while still retaining self-governed control and mitigating business continuity risks. This is a new and strategic high-growth area within the Azure business, that provides a dynamic, flexible, and empowered work environment. As a critical member of this new team, you will work hand in hand with stakeholders across engineering, marketing, sales and partner organizations to grow all product areas in your portfolio and ensure customers continually discover the benefits of Azure. This role provides an incredible opportunity to have a significant impact on business results and drive transformational change at Microsoft and will develop the successful candidate’s unique business skills in the fast-growing Cloud services category and experience in helping meet the needs of the most important organizations on the planet. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. Responsibilities Analysis of Customer and Market Signals Leads others to compile and evaluate market intelligence to identify opportunities and define strategies for customer acquisition, adoption, and renewal of a feature, product, and/or solution. Uses insights to story tell. Leads engagements with other stakeholder teams, customers, and the field to understand customer/partner needs and identify investment priorities (e.g., marketing, feature sets, sales resources). Designs or influences how the team approaches research. Understands competitor strengths, weaknesses, and Microsoft’s competitive positioning to ensure that Microsoft is ahead of the market and priority competitors. Develops insights from market or user research, competitive analyses, and market and industry trends to design Microsoft’s Go-to-Market strategies and create a differentiated value proposition. Partner with leaders to interpret opportunities and risks. Obtains and synthesizes direct and indirect customer feedback, validation, and experience. Cross-Functional Orchestration Develops partnerships (e.g., Marketing, Partner, SWE, Design, Services, Sales) to lead and deliver differentiated customer value and company growth. Drives initiatives and programs across teams to improve and meet organizational goals. Shares demonstrated best practices to relevant stakeholders to improve product marketing and business performance. Drives impact through other teams. Go-to-Market Identifies and directs marketing strategies for customer acquisition, adoption, customer advocacy, and renewal of a product and/or solution. Identifies target customers, defines and executes the strategy for the end-to-end customer journey, and creates user stories, demos, and scenarios to convey the big picture. Defines Go-to-Market strategies and plans, including marketing mix, investments, product placement, and incentive strategies to deliver customer and partner success, resulting in revenue, growth, and share outcomes. Partners with others to define success criteria and performance metrics, such as Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs). Tracks performance against success metrics and proactively acts on performance. Builds the strategy and partners to land revenue or engagement growth priorities, business targets, monetization strategies, plans, and metrics with sales and channel teams. Manages and measures collaboration to land these with Sales and channel teams and partners to correct and improve results. Develops an engagement plan to interact with customers and partners via various channels with a medium degree of supervision. Demonstrates the product in a one-to-many environment and/or present at larger industry and partner events. Product Marketing and Business Performance Facilitates the building and executing marketing plans and strategies across functions to achieve product revenue goals. Has a basic understanding of the multi-faceted drivers of product revenue and employs strategies across the entire market experience (price, channel, product, promotion, etc.) to meet revenue goals and make adjustments where needed to improve gaps. Product Vision and Strategy Contributes to or influences the long-term vision and strategy for a product and/or solution based on a deep understanding of customer needs, market and user research, competitive landscape, and Microsoft’s business goals and strategy. Knows how to partner with Business Planning, Branding, and SWE to impact the roadmap and defines the metrics that capture the market and customer engagement opportunity. Influence senior partners in delivering the right product experience in alignment with defined direction. Determines the long-term market opportunities and breakthrough features. Establishes trusting relationships with stakeholders. Sales Enablement Delivers sales enablement and field support. Works on business deals, creates strategic partnerships, and participates in pre-sales meetings with customers. Provides coaching, readiness, and in-depth win/loss insights to enable field sellers to win the deal. Develops content that best resonates with customer value. Creates a feedback loop with Sales to ensure their buy in. Value Prop Positioning, Messaging, Bill of Materials (BOM) Collaborates with others to develop insights from market or user research, competitive analyses, and market and industry trends to drive Microsoft’s Go-to-Market strategies and create a differentiated value proposition that aligns with customer goals. Identifies key customer reasons to buy, retain, and grow, and creates customer messaging within customer teams. Drives the development and framework of messaging and positioning with stakeholders and managers. Delivers thoroughly researched messaging and positioning framework with a broader set of proof points and crisper overall storytelling. Creates demos to assist Go-to-Market and field teams. Develops and lands key selling points, reasons to buy, customer retention, growth, and customer-facing messaging in collaboration with internal teams. Builds global and integrated BOMs. Builds consumer/partner facing demo plans, product scripts, presentations, and sales material Other Embody our Culture and Values Qualifications Required/minimum qualifications Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience. Additional or preferred qualifications Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience. Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Responsibilities

The Product Marketing Manager will manage product marketing for Microsoft Sovereign Cloud offerings, focusing on customer acquisition and engagement. This role involves cross-functional collaboration to drive product growth and develop effective go-to-market strategies.