Product Marketing Manager at MLabs

Jersey City, New Jersey, United States -

Full Time

Start Date

Immediate

Expiry Date

03 Jun, 26

Salary

165000.0

Posted On

05 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Value Proposition Development, Go-to-Market Execution, Customer Journey Management, Strategic Advisory, Market Intelligence, Cross-Functional Alignment, Data-Driven Insight, Creative Storytelling, Product Adoption, Retention, Technical Aptitude, Analytical Narrative, Communication Excellence, Project Management

Industry

IT Services and IT Consulting

Description

Product Marketing Manager (Stablecoin & Fintech) Location: Jersey City (Hybrid) Hybrid | Full-time Compensation: $150K - $165K Our client is a high-performance financial technology firm backed by world-class investors, including Paradigm and Dragonfly. The organization is dedicated to transforming the global movement of money by building a next-generation stablecoin infrastructure and a full-service platform that makes issuing, managing, and integrating digital dollars seamless for developers, fintechs, and institutions alike. The Product Marketing Manager serves as a critical bridge between the product and the global market. This is a strategic, hands-on role that owns the full customer lifecycle. The successful candidate will act as both a strategist and a trusted advisor, shaping how prospects discover the platform, how new customers are onboarded, and how they scale. This role requires a blend of data-driven insight and creative storytelling to turn complex technical features into compelling narratives that drive measurable growth and long-term adoption. Key Responsibilities Value Proposition Development: Refine the core messaging and translate complex technical product features into clear, compelling narratives that connect solutions to tangible business outcomes. Go-to-Market (GTM) Execution: Design and execute end-to-end GTM campaigns for new products and features, managing the process from initial planning through post-launch analysis. Customer Journey Management: Own the post-acquisition communication journey, creating and managing programs focused on onboarding, activation, retention, and expansion. Strategic Advisory: Serve as a trusted advisor to key customers, assisting with integration, troubleshooting blockers, and tracking success metrics to ensure alignment with client goals. Market Intelligence: Act as the voice of the customer by utilizing qualitative data (interviews) and quantitative data (product analytics) to identify user needs and market trends. Cross-Functional Alignment: Serve as the key connector between Product, Engineering, Sales, and Success teams to ensure the entire organization is aligned on product narratives. Interview Process Hiring Manager Interview: An initial deep dive into the candidate's background, technical understanding of the stablecoin ecosystem, and alignment with the firm's mission. Founder / CEO Interview: A final strategic discussion focusing on long-term vision, cultural fit, and the candidate's ability to drive global adoption. Professional Experience: 3+ years of experience in a Product Marketing role, ideally within Web3, blockchain, or fintech sectors. Proven Track Record: Demonstrated success in driving key metrics such as product adoption, activation, and retention through strategic marketing and direct customer engagement. Technical Aptitude: Comfort navigating data-heavy discussions and the ability to quickly grasp complex technical products and infrastructure. Analytical Narrative: Ability to use data to find the "why," tell a compelling story, and provide sharp, actionable recommendations to leadership. Communication Excellence: Exceptional writing precision and the ability to present with empathy and influence across cross-functional teams. Project Management: A proactive and organized approach to managing projects, with the ability to bring diverse teams together to achieve common goals. Hybrid Expertise: Experience that blends product marketing with customer success, account management, or similar customer-facing roles is highly preferred. Compensation: $150K - $165K per year Innovation: The opportunity to build foundational infrastructure for the future of money in a mission-driven environment. High-Performance Culture: Work within a tight-knit team that values clear thinking, extreme ownership, and high-velocity decision-making. Elite Backing: Join an organization supported by industry-leading venture capital firms. Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search. Commitment to Equality and Accessibility: At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city. MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city.

Responsibilities

The Product Marketing Manager will refine core messaging, translate technical features into compelling narratives, and design and execute end-to-end Go-to-Market campaigns for new products and features. This role also owns the post-acquisition communication journey focusing on onboarding, activation, retention, and expansion.