Product Marketing Manager at MoneyLion

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

26 Mar, 26

Salary

150000.0

Posted On

26 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Customer Insights, Market Strategy, Commercial Growth, Data Analysis, Cross-Functional Collaboration, Storytelling, Consumer Behavior, Market Dynamics, ROI, Product Strategy, Go-To-Market Strategy, Audience Definition, Positioning, Messaging, Adoption Strategies

Industry

Financial Services

Description

MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, personalization; and shortening the distance to an informed action. In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it. Product Marketing Manager - Fintech Location: New York City (Onsite 4 of 5 days per week) Compensation: $120,000 – $150,000 base salary About MoneyLion MoneyLion, a Gen Digital company is a leader in financial technology powering the next generation of personalized products and content — with a top consumer finance super app, a premier embedded finance platform for enterprise businesses, and a world-class media arm. Our mission is simple: to give everyone the power to make their best financial decisions. We serve millions of Americans through a seamless digital experience that combines innovative financial tools, engaging content, and personalized offers across our ecosystem. With over 1,100+ enterprise partners, MoneyLion connects consumers to the financial products they need — when and where they need them. About the Role We’re looking for a strategic, insights-driven Product Marketing Manager to help shape the future of MoneyLion’s financial products and drive real business impact. As a PMM at MoneyLion, you’ll sit at the intersection of customer insight, product strategy, and commercial growth — ensuring that what we build not only meets customer needs but also drives business outcomes. You’ll translate market and customer demand into actionable strategies that guide the product roadmap, positioning, and go-to-market execution. This is a high-visibility role for a marketer who thinks like a general manager — blending product sense, customer empathy, and commercial acumen to fuel MoneyLion’s growth. This role is onsite 4 days a week in our New York City office. Key Responsibilities Inform product strategy by surfacing market trends, customer insights, and demand signals to influence roadmap priorities and feature development. Own the go-to-market strategy for product initiatives — defining audience, value propositions, positioning, messaging, and adoption strategies. Serve as the voice of the customer and market — turning qualitative and quantitative insights into clear guidance for product and business decisions. Shape product narratives and experiences that drive understanding, engagement, and long-term retention. Evaluate and size market opportunities to guide investment and prioritization across new and existing products. Partner cross-functionally with Product, Data, Growth, and Brand teams to connect the dots between customer need, product experience, and business performance. Track and measure impact of marketing and product initiatives to optimize for growth, customer value, and commercial outcomes. Who You’ll Partner With Product: Translate customer demand into product opportunities and ensure our roadmap aligns with market needs. Growth Marketing: Identify and activate the highest-leverage channels and segments to drive adoption and revenue growth. Brand & Creative: Shape the product story across owned and paid channels to amplify resonance and differentiation. Data & Analytics: Uncover actionable insights to validate hypotheses, refine segmentation, and measure performance. About You 5–7 years of Product Marketing experience in B2C fintech, consumer tech, or financial services. Proven ability to connect customer insights to product strategy and business outcomes. Deep understanding of market dynamics, competitive landscape, and consumer behavior. Strong commercial mindset — you think in terms of impact, ROI, and strategic leverage, not just campaigns. Excellent storyteller and translator — able to turn data and complexity into simple, motivating narratives for customers and stakeholders. Collaborative operator who thrives in cross-functional environments and can drive alignment without authority. The annual base salary for this position is expected to be between $120,000 to $150,000 . Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role. What We Value We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Team is passionate about fintech and ready to give 100% in helping us achieve our mission. Working At MoneyLion At MoneyLion, we want you to be well and thrive. Our generous benefits package includes: Competitive salary packages Comprehensive medical, dental, vision and life insurance benefits Wellness perks Paid parental leave Generous Paid Time Off Learning and Development resources Flexible working hours MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.

Responsibilities

The Product Marketing Manager will inform product strategy by analyzing market trends and customer insights, and will own the go-to-market strategy for product initiatives. This role involves shaping product narratives and experiences to drive customer engagement and retention.