Product Marketing Manager at Office Practicum

Fort Washington, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

04 May, 26

Salary

0.0

Posted On

03 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Project Management, Go-To-Market Strategy, Cross-Functional Collaboration, Market Analysis, Customer Insights, Campaign Management, Content Creation, Communication, Analytical Thinking, Strategic Thinking, Sales Enablement, Digital Marketing, Team Collaboration, Process Improvement, Workflow Management

Industry

Software Development

Description

Description We’re looking for a senior, process-driven Product Marketing Manager to lead product marketing across our pediatric-focused technology portfolio, including our EHR, billing, and patient engagement solutions. This is a newly created role for someone who thrives in a fast-paced, dynamic environment, owns the execution of project plans, and can step in with minimal ramp time. Reporting into Marketing and working closely with Product, this role influences how our products are positioned, communicated, launched, and supported in the market. You’ll coordinate well-defined, repeatable Go-to-Market (GTM) processes, bringing structure and consistency to planning and execution, and ensuring cross-functional teams are aligned and accountable. You’ll translate product capabilities into clear, compelling value for pediatric practices, strengthen our differentiation, and help drive growth with prospective and existing customers. You’ll also play a visible role in elevating our senior leadership team as thought leaders across multiple platforms. Essential Functions / Tasks / Duties / Responsibilities: Product Positioning + Messaging Own and evolve product positioning, value propositions, and messaging that clearly articulate differentiated benefits for pediatric practices. Clearly articulate how our products solve problems and deliver value across audiences. Partner with Product and Marketing to ensure consistent messaging across all channels, campaigns, and customer touchpoints. Go-To-Market Strategy + Process Ownership Lead GTM planning and execution for new products, enhancements, and initiatives. Define, document, and maintain clear GTM processes, timelines, and ownership models. Partner closely with Marketing, Product, Sales, Customer Success Teams, and Finance to ensure launch readiness and alignment. Build scalable GTM frameworks that can be reused and improved over time. Cross-Functional + Partner Collaboration Work closely with Product to influence roadmap storytelling and launch planning. Collaborate with Sales to deliver effective enablement materials and messaging. Work with external partners to develop webinars, campaigns, and co-marketing programs. Market, Customer, and Competitive Insights Analyze market trends, competitive landscape, and buyer needs to inform strategy. Gather and synthesize voice-of-customer insights from customers, advisory groups, and internal stakeholders. Design and deploy surveys and research initiatives to validate messaging, concepts, and opportunities. Campaign, Content, and Leadership Promotion In conjunction with the Marketing team, support integrated campaigns across email, web, search, paid media, social media, webinars, trade shows, and account-based marketing. Lead a new, structured effort to promote senior leadership as industry thought leaders across webinars, events, blogs, and other digital platforms. Partner with subject matter experts to produce high-impact content and storytelling. Requirements Competencies: Highly organized, process-oriented, and detail-driven. Clear, confident communicator with strong writing and presentation skills. Comfortable leading initiatives that span teams, timelines, and priorities. Strong multitasking ability with experience managing multiple projects and deadlines. Demonstrate a commitment to continuous learning, including staying current on technology trends and AI innovations that improve workflows. Customer-focused, with the ability to translate needs and feedback into clear messaging and action. Bring innovative thinking to improve products, messaging, processes, and GTM execution. Be a highly collaborative team player who is willing to roll up their sleeves and support urgent, cross-team initiatives when needed. Deliver consistently high-quality work with strong attention to accuracy and impact. Education / Professional Certifications or Licenses Required: Bachelors in Marketing or related field Project Management certifications preferred Experience Requirements: 5+ years of experience in product marketing, brand marketing, or a related role or three years of specific EHR project marketing experience. Proven ability to operate independently with minimal training or oversight. Strong track record of building and running structured, repeatable GTM processes. Experience working closely with Product teams and influencing outcomes without direct authority. B2B experience in Healthcare IT or a regulated SaaS environment is strongly preferred. Deep understanding of product positioning, messaging, and GTM execution. Strong analytical and strategic thinking paired with crisp storytelling. Proficiency with Monday.com or similar visual Work OS tools to manage complex workflows. Demonstrated experience with integrated marketing campaigns, digital channels, and sales enablement. Hands-on experience with JIRA, Confluence, or similar project management and collaboration tools. Experience conducting market, competitive, and customer research and analysis. Work Environment / Physical demands/ Travel Requirements): Remote office environment Occasional travel for conferences, meetings, etc. Core Values: Office Practicum seeks to hire individuals who are able and willing to embrace our company’s performance based culture, as defined by our Core Values: We are Clinician First Pediatric Care is our Home We Deliver on our Commitments Our Success is Based on Results We Believe in the Power of Teams We believe that consistently aligning our planning and execution with these core values will lead to long term success for both Office Practicum as well as the customers we serve. Benefits: Our team members enjoy a variety of benefits, including but not limited to: Medical, Prescription, Vision, and Dental Insurance Life Insurance 401(k) with company match Paid Time Off, Holidays, and Volunteer Hours Company Wellness Program Employee Assistance Program Short and Long Term Disability Insurance Pet Insurance Tuition Assistance Program Employee Recognition Program Equal Employment Opportunity Statement: Our company is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis [“protected class”] including, but not limited to: veteran status, uniform service member status, race, color, ancestry, pregnancy, childbirth and related medical conditions, national origin, non-job related handicap or disability, or the use of a guide or support animal, creed, religion, sex, sexual orientation, national origin, age [18 and over] - [40 or over], physical or mental disability, predisposing genetic characteristics, military status, marital status, protected action, concerted activity, or any other protected class under federal, state or local law. Americans with Disabilities Act Statement: Our company is committed to providing equal employment opportunities to otherwise qualified individuals with disabilities, which may include providing reasonable accommodation where appropriate. In general, it is your responsibility to notify your supervisor of the need for accommodation. Upon doing so, your supervisor may ask you for your input or the type of accommodation you believe may be necessary or the functional limitations caused by your disability. Also, when appropriate, we may need your permission to obtain additional information from your physician or other medical or rehabilitation professionals.

Responsibilities

The Product Marketing Manager will lead product marketing for pediatric-focused technology solutions, ensuring effective positioning, messaging, and go-to-market strategies. This role involves collaboration with cross-functional teams to drive product launches and support customer engagement.