Product Marketing Manager at Office Practicum

Fort Washington, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Jun, 26

Salary

110000.0

Posted On

12 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Launch Leadership, Go-To-Market Strategy, Cross-Functional Collaboration, Stakeholder Management, Project Cadences, Risk Management, Scope Protection, Positioning, Thought Leadership, Market Insight, Voice-Of-Customer Synthesis, Launch Readiness Reviews, Performance Measurement, Workflow Management, Process Improvement, Strategic Thinking

Industry

Software Development

Description

Description We’re hiring a Product Marketing Manager to lead the planning and execution of product launches, ensuring cross-functional initiatives are organized, aligned, and delivered on time. You will be responsible for leading the overall go-to-market strategy for new products, features, and platform initiatives, ensuring successful market introduction and adoption. You will also manage go-to-market planning across departments, define clear scope and timelines, track dependencies, and hold stakeholders accountable — even when you don’t have direct authority. You’ll build structured, repeatable workflows that improve visibility and execution across teams. This role will also own the end-to-end positioning of the OP platform, ensuring a clear and consistent narrative across our full portfolio of products and services. You will define how the platform is differentiated in the market and clearly communicate both how it works and why it matters. This includes connecting the value of individual products into one unified platform story while preserving the distinct strengths of each component. You will also lead the continued growth of OP’s thought leadership efforts, strengthening our presence across key industry channels and audiences. The ideal candidate must be comfortable working in a fast-paced environment, proactively managing risk, protecting scope, and keeping initiatives moving forward. Essential Functions / Tasks / Duties / Responsibilities: Cross Functional Product Launch Leadership Lead product launches and major initiatives from initial planning through post-launch review, ensuring clear direction, accountability, and on-time delivery. Working with internal teams, you’ll establish scope, objectives, success metrics, and required deliverables at kickoff so everyone is aligned from the start. Build and maintain detailed GTM frameworks and launch plans that define ownership, timelines, dependencies, approvals, and critical milestones. Run structured project cadences, including working sessions, stakeholder updates, and launch readiness reviews. Ensure all decisions, changes, and action items are documented and communicated clearly across teams. Identify risks early, clarify their impact on scope or timeline, and recommend solutions to keep initiatives on track. Confirm internal readiness across Marketing, Sales, Customer Success teams, and Product before external release. Market Insight + Strategic Support Collaborate across departments to track market trends, competitive positioning, and buyer needs to inform messaging and launch strategy. Gather and synthesize voice-of-customer insights from customers, advisory groups, and internal customer-facing teams. Provide strategic direction for sales enablement materials; collaborate with content and creative teams on execution. Support research efforts, including surveys and feedback initiatives, to validate positioning and identify opportunities. Lead a structured effort to elevate senior leadership as industry voices through webinars, events, blogs, and other digital platforms. Collaborate with subject matter experts and content teams to translate expertise into clear, compelling thought leadership. Support additional initiatives and responsibilities as needed, based on evolving business priorities. Measurement + Performance Accountability Define launch success metrics in partnership with the Revenue team. Collaborate with the Manager of Growth + Revenue Marketing to measure product adoption, usage, and pipeline influence. Report launch outcomes and recommendations to senior leadership. Track partner-driven product pull-through resulting from joint webinars and co-marketing campaigns. Ensure GTM process adherence by monitoring timelines, documenting outcomes, and leading post-launch retrospectives to drive continuous improvement. Requirements Competencies Proven ability to drive execution and accountability without direct authority. Experience building structured, repeatable launch or operational frameworks. Strong proficiency with Monday.com, Asana, Jira, or similar workflow management tools. Experience creating launch plans that clearly define scope, deliverables, dependencies, timelines, and ownership. Ability to manage multiple concurrent initiatives without losing detail or momentum. Skilled at running structured project cadences (kickoffs, working sessions, stakeholder updates, readiness reviews, retrospectives). Demonstrated ability to identify risks, communicate their impact, and protect scope and timelines when priorities shift. Ability to translate product strategy into clear, differentiated positioning. Clear and confident communicator, comfortable presenting to senior leadership and collaborating with cross-functional teams. Analytical mindset with the ability to define and interpret performance metrics. Skilled at balancing strategic thinking with disciplined execution. Highly organized and process-oriented. Problem-solver who manages timelines, dependencies, and small details without losing sight of the overall goals, priorities, or impact. Collaborative leader who builds trust across departments and drives alignment. Committed to continuous improvement and strong execution. Education / Professional Certifications or Licenses Required: Bachelor’s degree in Marketing, Communications, Business, or related field strongly preferred. Experience Requirements: 5+ years of experience in product marketing, GTM program management, or cross-functional project leadership. B2B experience in Healthcare IT is strongly preferred. This role is well-suited for someone who can demonstrate: Examples of leading cross-functional launch plans end-to-end — not just creating assets. Experience holding stakeholders accountable to deadlines and deliverables. Clear ownership of timelines, risk management, and execution quality. Building repeatable processes that improved launch speed, visibility, or alignment. Comfortable managing both strategic positioning and detailed execution simultaneously. Candidates whose experience is primarily focused on content creation or sales collateral development without ownership of cross-functional launch execution may not find this role to be the right fit. Work Environment / Physical demands/ Travel Requirements: This role operates in a professional, remote office environment. This role routinely uses standard office equipment such as laptop computers and smartphones Occasional travel to conferences, team meetings, etc. Core Values: Office Practicum seeks to hire individuals who are able and willing to embrace our company’s performance based culture, as defined by our Core Values: We are Clinician First Pediatric Care is our Home We Deliver on our Commitments Our Success is Based on Results We Believe in the Power of Teams We believe that consistently aligning our planning and execution with these core values will lead to long term success for both Office Practicum as well as the customers we serve. Benefits: Our team members enjoy a variety of benefits, including but not limited to: Medical, Prescription, Vision, and Dental Insurance Life Insurance 401(k) with company match Paid Time Off, Holidays, and Volunteer Hours Company Wellness Program Employee Assistance Program Short and Long Term Disability Insurance Pet Insurance Tuition Assistance Program Employee Recognition Program Equal Employment Opportunity Statement: Our company is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis [“protected class”] including, but not limited to: veteran status, uniform service member status, race, color, ancestry, pregnancy, childbirth and related medical conditions, national origin, non-job related handicap or disability, or the use of a guide or support animal, creed, religion, sex, sexual orientation, national origin, age [18 and over] - [40 or over], physical or mental disability, predisposing genetic characteristics, military status, marital status, protected action, concerted activity, or any other protected class under federal, state or local law. Americans with Disabilities Act Statement: Our company is committed to providing equal employment opportunities to otherwise qualified individuals with disabilities, which may include providing reasonable accommodation where appropriate. In general, it is your responsibility to notify your supervisor of the need for accommodation. Upon doing so, your supervisor may ask you for your input or the type of accommodation you believe may be necessary or the functional limitations caused by your disability. Also, when appropriate, we may need your permission to obtain additional information from your physician or other medical or rehabilitation professionals.

Responsibilities

This role leads the planning and execution of product launches and owns the overall go-to-market strategy for new products, features, and platform initiatives. Responsibilities include managing cross-departmental planning, defining scope and timelines, tracking dependencies, and owning the end-to-end positioning of the platform.