78,400.00 - 117,600.00 CAD

Job Description:
Product Marketing Manager
GAME ON – OLG needs you
We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2023-24, OLG delivered a record $2.4 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction that builds on successes to date as a world class gaming entertainment leader with a globally admired omni-channel platform.
We are ready to take this game to the next level and need a passionate Product Marketing Manager to contribute to the product vision by supporting the evolution and development of Digital Gaming product informed by customer behaviour. The role acts as a bridge between Digital Product stakeholders and the agile team, accountable to identify and articulate business needs, utilizing customer and market research and analyzing product, customer and market data, identifying behaviors and trends. The role contributes to business requirements, develops change tactics and business / marketing plans to support product changes implemented by the product team (lab). The role plays an active role during product design, development, roll-out and post-implementation, with an eye to measuring the success of the product (i.e., OKRs) to inform future product changes within designated portfolio.

Reporting to the Sr Manager Marketing, you will be empowered to:

• Collaborate in the development of product and marketing strategies and tactics, acting as the key product resource during the design and development phases to implement tactics related to product design, merchandising and pricing.
• Support the marketing labs to enable promotion of consumer-facing online gaming services across all available digital distribution channels.
• Contribute to product development and campaigns through planning, concept development, execution, optimization and post analysis to ensure alignment with defined product / lab strategies and priorities.
• Maintain ongoing measurement of OKRs, make recommendations and implement enhancements within the lab to increase customer adoption of new features, including changes in merchandising / placement, experience, and product offering / mix.
• Identify risks, constraints, dependencies and assist in the development of feature roll-out plans and risk mitigation strategies to ensure a successful roll-out, escalating to Product Owner as required.
• In collaboration with the lab PO and BA(s), create, leverage and/or update business deliverables including but not limited to gap analysis report(s), business process models/activity diagrams (i.e., workflows and related illustrations), flow charts and storyboards.
• Support the Product Owners in capturing and analyzing acceptance criteria, defining metrics to track success of the team (OKRs); Monitor OKRs, verify against market trends, and suggest pivots to marketing tactics.
• Help Product Owners manage and understand business costs and track against budget; develop and build forecasts and budgets.
• Develop a deep understanding of current business processes and collaborate with partners within the division on continuous improvement initiatives.
• Support activities such as user acceptance testing and other related activities, as required.