Online Education Services (OES) helps its education provider partners to transform the lives of their learners by increasing access to high quality online education.
With an overarching vision of being the world’s most impactful enabler of education, OES has a proven track record in Australia and the UK in developing innovative and student-centred online programs.
As part of the SEEK Group, OES benefits from the global reach and expertise of a digital pioneer.
The Product Marketing Manager is responsible for developing and executing marketing strategies that drive awareness, engagement, and enrolment for online undergraduate and postgraduate programmes. This role focuses on crafting compelling messaging, defining go-to-market strategies, and optimising the student journey through data-driven insights and competitive analysis. By collaborating with cross-functional teams—including sales, student success, and external agencies—the Product Marketing Manager ensures a consistent and impactful brand presence across digital and traditional channels. The ideal candidate will leverage market research, customer behaviour analysis, and industry trends to refine positioning, enhance programme differentiation, and drive innovation in marketing execution.

ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS:

• Proven experience (typically 5 years) in product marketing, preferably within higher education, edtech, or online learning sectors.
• Experience conducting and utilising customer research to shape product and marketing strategies.
• Background in competitive analysis, customer research, and market differentiation to shape product and marketing strategies within the education or related sectors.
• Strong storytelling and communication skills, with the ability to translate features into compelling customer benefits.
• Data-driven mindset, comfortable using analytics tools to measure marketing effectiveness and optimise strategies.
• Proficiency in conducting market research, customer segmentation, and analysing behavioural data to inform marketing strategies.
• Prior experience managing enrolment-focused performance marketing (highly desirable).