Product Marketing Manager at OPSWAT

Ho Chi Minh City, , Vietnam -

Full Time

Start Date

Immediate

Expiry Date

23 Feb, 26

Salary

0.0

Posted On

25 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Market Research, Sales Tools, Project Management, Communication, Technical Marketing, Competitive Analysis, Product Launch, Messaging, Buyer Personas, Thought Leadership, Collaboration, Data-Driven Decisions, Training, Cyber Security, Enterprise Software

Industry

Computer and Network Security

Description

OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has earned the trust of more than 1,700 organizations, governments, and institutions globally, solidifying our role in protecting the world’s critical infrastructure and securing our way of life. The Position OPSWAT is looking for an experienced Product Marketing Manager for the MetaDefender IT-OT Access product line. You will work closely with team members from product development, product management, design, digital marketing, sales, and sales engineering to help drive the planning and tactics of our product marketing strategy. In this role, you will build a marketing plan that is aligned with the product and GTM strategy. You will implement formal product launch plans and deliverables; research market trends, develop messaging per buyer personas; build supporting product demos; develop product collateral and sales tools; and present the products to prospects and customers. What You Will Be Doing Plan and execute product marketing plans, messaging, product collateral and sales tools. Be the expert on our buyers and their key buying criteria, to build product collateral that resonates with our target buyer personas. You will create product presentations, and sales tools that showcase the product for specific use cases and audiences. Design, deliver, and train the OPSWAT Sales Team on value-based demonstration of our products and create battle cards, playbooks, etc. You will research the competitive landscape, understand how our key competitors are positioned, educate, and equip our Sales team with competitor analysis and value messaging guides and other tools as required by them. Gather market intelligence, connect technology trends to OPSWAT products, and develop positioning and messages for key current and future use cases. Create thought leadership content, including white papers, webinars, emails, presentations, press releases, customer case studies and product videos. What We Need From You 5+ years of global experience in technical product marketing or product management in enterprise software. Passionate about trying out new ideas to promote the product, testing hypotheses, and making data-driven decisions to course correct. Proven ability to effectively articulate and showcase technology for different use-cases, and to different types of audiences. Self-starter with excellent project management skills who truly enjoys working in a fast-paced, innovative software company. Excellent command of written and spoken English BSc/BA in IT, Marketing, Communications, or a similar field. It Would Be Nice If You Had Experience in growing a product community or PLG Product marketing Experience in at least one of the following: Cyber Security, endpoint management solution, IT/security products OPSWAT is an equal opportunity employer. We celebrate diversity and are committed to providing an environment where equal employment opportunities are extended to all employees and applicants, free of discrimination and harassment of any type. All employment decisions are based on individual qualifications, job requirements, and business needs without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other category protected by federal, state, or local laws. Recruiting Agencies: we do not accept unsolicited resumes from third party agencies for any of our open positions. To submit resumes for our jobs, there must be a recruiting contract approved by our legal team and endorsed by both parties. We are currently not accepting additional 3rd party agencies at this time.

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Responsibilities

The Product Marketing Manager will plan and execute product marketing strategies, including messaging and sales tools. They will also gather market intelligence and develop positioning for current and future use cases.