Company Name: PBS Systems
Job Location: Calgary, AB
Job Type: Full-time, Permanent
No. of Openings: 2
Internal Job Title: Product Marketing Manager
Reports To: Product Marketing & Enablement Manager

QUALIFICATIONS:

• Multi Silo Certification Required
• Project Management and Strategic Development Experience
• Excellent verbal and written communication skills
• Organizational and time management skills
• Customer focus / Excellent Customer Service skills
• Critical thinking and problem-solving skills
• Aptitude for learning new technology in a fast-paced environment
• Solid computer knowledge. Microsoft Office Suite
• Previous Managerial Experience in the Automotive Industry or Dealership Environment will be considered as an important asset

THE ROLE:

PBS is looking to hire a Product Marketing Manager that will be an integral part of our growing team. As a Product Marketing Manager you will support the team with day-to-day administrative tasks, and ad-hoc requests. This position will be based in our Calgary head office and is not a remote work opportunity.

RESPONSIBILITIES:

• Develop comprehensive Product Launch Strategies for introducing new software features to customers which encompasses all activities from pre-launch to post-launch and outlines how to create awareness, generate interest, and drive adoption of the product
• Understand the Go-to-Market parameters, goals and outcomes associated with software features
• Leverage customer and industry knowledge to understand market problems and identify areas of opportunity for marketing content and future development features
• Communicate with internal stakeholders on Product Launch strategies and marketing messaging of software features to build consistency and optimize the customer experience
• Create and document sellable talk tracks (business case scenarios) for features that can be shared internally and externally.
• Provide marketing with information and content to be used for marketing campaigns and newsletters
• Track and review usage statistics and develop strategies to monitor product adoption and assess effectiveness of campaigns and training processes
• Ability to objectively and effectively assess and react to changing business needs and requests
• Understand market problems through interactions with customers and PBS experts.
• Work closely with internal teams and provide insight into new development to ensure software direction will provide true value to customers and communicate information to relevant stakeholders
• Confidently convey the PBS culture through professional appearance, creating and maintaining genuine business relationships with the ability to perform under pressure
• Build professional relationships with customers and internal stakeholders.
• Be available as a product expert (Achieved through PBS certification, knowledge of dealership structure and processes and understanding common issues the software can alleviate. New hires will be offered onsite time to gain a better understanding of the dealership)