COMPANY OVERVIEW

At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. Our critical communications, video security and command center technologies support public safety agencies and enterprises alike, enabling the coordination that’s critical for safer communities, safer schools, safer hospitals and safer businesses. Connect with a career that matters, and help us build a safer future.

DEPARTMENT OVERVIEW

Motorola Solutions is looking for an experienced Product Marketing Manager to join our Video Security and Access Control(VS&A) team focused on our Pelco portfolio working on expanded capabilities to support our extensive camera and sensor line.
Video Security & Access Control Overview
Motorola Solutions’ Video Security and Access Control (VS&A) group provides physical security solutions that are used by government and commercial customers around the world. From educational and healthcare to financial, retail, and government agencies, organizations depend on VS&A solutions for safety and security.
Pelco Overview
Pelco is a global leader in the design and development of powerful video security solutions, including video security cameras and sensors for every need and environment. We are committed to delivering a broad range of high-quality products and systems that help make the world a safer place. Across a wide span of industries, loyal customers and partners turn to us as a provider of purpose-built video technology that is designed for faster deployments, higher levels of system resilience and a lower total cost of ownership.

JOB DESCRIPTION

As a Product Marketer, you will work across Marketing, Product Management and Sales to manage a portfolio of products, drive creative storytelling of our solutions, and integrate messaging into the organization’s overall objectives for the Global VS&A department.
This individual will craft and implement product marketing content focused on promoting and building brand awareness and generating quantifiable demand and increasing MROI. Working closely with key stakeholders to identify marketing campaign goals, coordinate all deliverables, and measure results.
This individual should also bring exceptional project management and effective communication skills, ensuring all stakeholders are working together to deliver high-quality results.

Who you are:

• You are a creative storyteller with excellent communication skills that span writing, speaking, and presenting.
• You are curious, asking questions and open to learning new technologies, new audiences, and new markets.
• You can admit mistakes and have the ability to learn from them and move forward and continuously improve.
• You can take complex products or features and distill them into clear, concise, value-focused messages.
• You have the talent to create compelling and exciting messages to differentiate your product in the market.
• You are organized, with excellent follow-up skills, and can take ownership of projects and see them to completion.
• You thrive in cross-functional environments and can build relationships across teams to drive the greatest impact.
• You can creatively problem solve and adapt to shifting projects and moving targets.
• You are adaptive and willing to take on new challenges with an evolving portfolio.

What you’ll do

• Partner with Product Management partners
• Craft messaging and positioning that demonstrates the value of your solution and differentiates it in the market
• Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis
• Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas
• Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline
• Collaborate with marketing to develop and execute marketing campaigns to increase awareness and drive demand for products and solutions
• Develop internal and external facing content to enable Sales to effectively position and sell
• Design and execute channel marketing strategy and collateral to drive adoption, including training, tool kits, and enablement materials
• Own product and feature launches, including messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and more

Preferred Qualifications & Skills:

• Experience working with a combined hardware/software cloud (SaaS) solution a plus, with an emphasis on video security/access control
• Degree concentration in marketing, business, or a related field
• 3-5 years of experience in B2B Product Marketing

BASIC REQUIREMENTS

• High School diploma or equivalent
• 3+ years of marketing experience

TRAVEL REQUIREMENTS

Under 25%

• Partner with Product Management partners
• Craft messaging and positioning that demonstrates the value of your solution and differentiates it in the market
• Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis
• Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas
• Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline
• Collaborate with marketing to develop and execute marketing campaigns to increase awareness and drive demand for products and solutions
• Develop internal and external facing content to enable Sales to effectively position and sell
• Design and execute channel marketing strategy and collateral to drive adoption, including training, tool kits, and enablement materials
• Own product and feature launches, including messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and mor