WHO ARE PICNIC & WHAT DO WE DO?

Picnic’s mission is to create a more user-friendly, ad-funded web. With 70% of people finding digital ads annoying, brands are wasting ad spend on ineffective and potentially damaging ad experiences. We’re a fast-growing, founder-led start-up, passionate about making digital ads work better for everyone.
Now, we’re looking for a Product Marketing Manager to help us connect the dots between product, commercial and marketing - shaping the way our products go to market, creating compelling stories, and delivering measurable impact.

WHO ARE WE LOOKING FOR?

We’re looking for someone who gets excited about translating complex product features into powerful, benefit-led messaging. Someone who understands B2B dynamics, thrives on solving customer problems, and wants to build a marketing function that delivers real business value

WHAT WILL YOU BE DOING AS PRODUCT MARKETING MANAGER AT PICNIC?

You’ll work closely with our Product and Commercial teams to define and execute Picnic’s go-to-market (GTM) strategy for new and existing products. This is a strategic and hands-on role with a strong focus on positioning, messaging, content, lead generation and sales enablement.

BROAD RESPONSIBILITIES INCLUDE:

• GTM Strategy: Define our go-to-market approach for product launches and features - helping ensure we’re reaching the right people, with the right message, through the right channels
• Positioning & Messaging: Develop clear, compelling and differentiated product messaging that speaks to the pain points our clients face
• Content Creation: Produce sales tools, pitch decks, one-pagers, case studies and more that drive sales conversations
• Lead Generation: Work closely with the wider Marketing team to produce campaign content that drives high-quality MQLs - measuring success through pipeline impact and conversion metrics
• Sales Enablement: Arm the Sales team with what they need to win - training, collateral, and insight that helps close deals faster
• Customer & Market Insight: Work with our Product and Sales teams to gather customer feedback, competitor intelligence and market insights to inform product positioning
• Cross-Functional Collaboration: Act as the glue between Product, Sales and Marketing - ensuring alignment from ideation to launch to growth