PRODUCT MARKETING MANAGEMENT

We’re looking for a Consumer Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts.

MINIMUM QUALIFICATIONS

• 5+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
• Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies
• Experience analyzing data and translating to insights that support product development and go to market strategies
• Experience executing on initiatives within a measurable and data-driven framework
• Experience leading implementation of complex product or service offerings
• Experience working with technical partners to translate between technical and consumer languages
• Experience collaborating with external vendors and partners
• Bachelor’s degree

PREFERRED QUALIFICATIONS

• Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often
• Interest and understanding of Virtual and Mixed Reality
• MS/MBA degree
  For those who live in or expect to work from California if hired for this position.

• Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption
• Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit
• Create go-to-market (GTM) strategy to drive product adoption and engagement
• Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals
• Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
• Serve as the subject matter expert on prescription wearer and channel needs and mindsets
• Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance