Product Marketing Manager at PropertyGuru Group

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

22 Aug, 26

Salary

0.0

Posted On

24 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Go-To-Market Strategy, Product Positioning, Product Narratives, Customer Feedback Synthesis, Market Insights, Conversion Optimization, Stakeholder Management, Project Coordination, Data Analytics, Campaign Management, Braze, Performance Tracking

Industry

Software Development

Description

PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam. PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region’s biggest and most respected industry recognition platform – PropertyGuru Asia Property Awards, events and publications across Asia. For more information, please visit: PropertyGuruGroup.com; PropertyGuru Group on LinkedIn. Recognised as a Top Employers Certified* organisation, we’re proud to be among the best workplaces in the region—celebrating an inclusive culture of excellence, growth, and well-being. As a Guru, you will be accountable for: Develop and execute comprehensive GTM strategies for PropertyGuru’s key consumer and customer products, ensuring alignment with overall business objectives Craft compelling product narratives that clearly articulate value propositions for both sides of PropertyGuru’s marketplace Gather and synthesise customer feedback, behavioural data, and market insights to improve product-market fit and messaging Identify opportunities to improve conversion, activation, and engagement across the user journey Work with cross-functional teams (Product, Lifecycle, Customer Success etc.) to ensure product intent, experience, and messaging are aligned Work with Sales Excellence to enable sales teams with clear narratives, sales decks, and battle cards We're looking for someone who: Has proven experience taking a product or feature from concept → positioning → GTM → performance tracking Has hands-on experience launching campaigns and experiments across multiple channels, including engagement tools such as Braze or similar Has strong analytics skills with the ability to interpret complex data sets and generate actionable insights Has a collaborative mindset with strong stakeholder management and project coordination skills Our commitment to you: Hybrid flexible working that focuses on outcomes over hours. Holistic rewards package covering your financial, physical & mental health. Multi-directional career development across all levels. Inclusive benefits like equal paternity leave, supporting all employees in work-life balance. At PropertyGuru, you’ll be part of a Top Employers Certified* company that puts people at the heart of everything we do. Joining PropertyGuru Group means more than just a new job. It’s an opportunity to shape the future of an entire industry and the lives of millions in Southeast Asia. We’re the leading PropTech company in Singapore, Vietnam, Malaysia and Thailand. We leverage data and technology to create trust and transparency in the real estate industry with our market-leading property marketplaces, mortgage guidance for life’s biggest financial decisions and data insights that help our partners unlock hidden business potential. Our platforms, solutions and expertise guide property seekers, agents and developers to make confident decisions at every step of the property journey. Innovation with impact As a Guru, you’ll be at the forefront of PropTech innovation, harnessing AI and technology to push the boundaries of what’s possible. Your work will create solutions that transform urban landscapes and power communities across the region. Being a Guru means guiding millions towards their property dreams while continuously evolving yourself. As we enhance our offerings to serve Southeast Asia’s diverse markets, you’ll grow too by learning from industry pioneers and charting your own path. Your unique perspective, joining our team of 1,300 Gurus from 30+ nationalities, could spark our next breakthrough. Beyond the bottom line Our people are our biggest strength and we take pride in our Gurus First approach in the way we conduct business. We offer hybrid, flexible working arrangements, competitive salaries, progressive, comprehensive benefits, and foster a collaborative, inclusive, and open team culture. In turn, our Gurus are driven by a purpose that goes beyond the bottom line. We’re committed to making sustainable, accessible living a reality for all. As part of our team, you’ll be working towards our vision: We power communities to live, work, and thrive in tomorrow’s cities. Your journey as a Guru starts here. Ready to open doors to new possibilities? Learn more about the company: PropertyGuru Group

Responsibilities

Develop and execute comprehensive GTM strategies and product narratives to drive value for PropertyGuru's marketplace. Collaborate with cross-functional teams to optimize user journeys and enable sales teams with necessary narratives and tools.