WHO ARE WE?

So you might ask, who’s CreditorWatch? Well, we are a leading Australian data and technology company that provides businesses with access to unique data and innovative products. By using our platform, our customers can confidently manage their commercial relationships, improve productivity and reduce financial risk.
As a commercial credit reporting bureau, we offer a complete suite of credit reporting products and data insights covering the entire customer lifecycle, from customer onboarding and credit decision automation to credit risk management and automated collections.
We were established in 2010 and most recently were named as one of AFR’s Top 10 Best Places to Work as well as certified by Great Place to Work consecutively across 2022 and 2023.
We saw significant growth in 2024 and that’s not about to change. We are on track to break records in 2025, scaling at pace, making this the perfect time to join CreditorWatch.

OUR PURPOSE

✅ Empower Australian businesses to trade confidently with their customers.

YOUR ROLE & TEAM

As an embedded member of the Collect team, the Collect Product Marketing Manager will work closely with the product and marketing teams to shape the GTM strategy for Collect, helping drive growth, retention, and expansion initiatives through research-based market and customer analysis, internal enablement, and compelling market positioning.
The Collect PMM will be the strategic partner of the Collect product team, a subject matter expert in the product and the customer who iteratively builds the GTM playbook, owns release planning and execution, shapes adoption programs, and equips the marketing and sales teams with the training, knowledge, and collateral to execute the GTM strategy effectively.
This role reports directly to the Product Marketing Lead and is a full-time opportunity offering hybrid working conditions out of our Sydney CBD Office.

SOME OF YOUR RESPONSIBILITIES INCLUDE AND ARE NOT LIMITED TO:

• Build market and customer intelligence for Collect – including desktop research, data analysis, customer discovery, and win/ loss interviews.
• Own the GTM strategy for Collect: messaging, positioning, ICP definition, channel strategy, pricing and packaging.
• Create internal enablement playbooks, including messaging guides, battlecards, objection handling, and qualification guidelines.
• Own feature and product launch process for Collect.
• Run sales and marketing enablement training.
• Write customer-facing collateral: pitch decks, demo video scripts, solution overviews, product fact sheets, landing page copy, case studies, getting started guides, emails.
• Secure customer testimonials and case studies.
• Help build adoption and expansion programs.
• Partner with the product marketing lead to establish and adhere to best-in-class product marketing process and collateral quality standards.