Product Marketing Manager - Social & Live Commerce at Apple

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

23 Jul, 26

Salary

0.0

Posted On

24 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Digital Marketing, Social Commerce, Live-streaming, Content Strategy, Market Insights, Project Management, Cross-functional Leadership, Data Analysis, Consumer Insights, Brand Positioning, Communication, Presentation Skills, Technical Fluency, Strategic Planning

Industry

Computers and Electronics Manufacturing

Description

At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, retail, sales and support for maximum impact across the organization. As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products, and shape the compelling narratives that introduce these innovations to our users and excite the world. DESCRIPTION You will play a critical role in driving Apple's product narrative and go-to-market success for all product lines across dynamic social and live commerce platforms in China. You will be responsible for ensuring our products are effectively positioned and brought to life in highly engaging formats, driving both brand affinity and business growth. As the Geo expert in social and live commerce, you will leverage your product and market insights to shape content strategies across Apple official social media handles (including Douyin, WeChat and rednote), Apple Douyin live-streaming, and partner networks. To be successful, you should demonstrate a strong passion for Apple products, proven experience in digital marketing and live commerce, and the analytical skills to distill business and customer insights into actionable content recommendations. MINIMUM QUALIFICATIONS 6+ years of experience in product marketing, digital marketing, social commerce, or related roles in Greater China. Deep understanding of the Greater China social media landscape, particularly Douyin, WeChat, rednote, and live-streaming ecosystems. Familiarity across Apple hardware, software, and services. Technical fluency with the ability to translate complex technical features into clear, relevant, and engaging consumer benefits for social formats. Excellent presentation, spoken, and written skills in both English and Mandarin. Ability to craft compelling product stories and review scripts with a high attention to detail. Strong analytical skills with the ability to use data and market insights to guide actions and content recommendations. PREFERRED QUALIFICATIONS Curiosity, a passion for excellence, the ability to ask the right questions, and a resilient, problem-solving mindset. Flexible and willing to learn. Experience working collaboratively with international teams in a multi-national company. A resilient problem solver who gets things done, works effectively under pressure, flexible and willing to learn, confident but without ego. Deep project management skills, a teammate with strong influencing and collaboration skills and cross-functional leadership abilities. Experience directly managing or heavily collaborating on live-streaming production or social video content creation is a strong plus. MS/MA/MBA degrees.

Responsibilities

You will drive Apple's product narrative and go-to-market success across social and live commerce platforms in China. This involves shaping content strategies for platforms like Douyin, WeChat, and Rednote while collaborating with cross-functional teams to position products effectively.