Product Marketing Manager at SumSub
London, England, United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

08 May, 25

Salary

0.0

Posted On

08 Feb, 25

Experience

5 year(s) or above

Remote Job

No

Telecommute

No

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

Sumsub is the one verification platform to secure the whole user journey. With Sumsub’s customizable KYC, KYB, transaction monitoring and fraud prevention solutions, you can orchestrate your verification process, welcome more customers worldwide, meet compliance requirements, reduce costs and protect your business.
Sumsub has over 2500 clients across the fintech, crypto, transportation, trading and gaming industries including Duolingo, Bitpanda, Wirex, Avis, Exness, Flippa, italki, Bybit, LBANK, Gett, Kaizen Gaming, and TransferGo.
This is a unique opportunity to join a fast-growing team and leave your mark as the team scales up. We are looking for a Product Marketing Manager for Crypto industry offering and Crypto Travel Rule solution to refine and drive the marketing strategy worldwide to accelerate customer usage. You will bridge the company’s product development efforts and its go-to-market success.

Responsibilities
  • Performing client research to understand key consumer segments and define opportunities.
  • Defining go-to-market strategies for existing offerings and new product launches and streamlining the announcement process.
  • Developing product positioning, value propositions, and messaging that resonates with our target audience and differentiates our products in the market.
  • Planning, creating concepts, executing, and analyzing the effectiveness of omnichannel marketing campaigns.
  • Creating content strategy and working on marketing materials: presentations, landing pages, guides, ebooks, and creatives with the Creative team.
  • Developing and implementing campaigns that drive feature adoption, increasing product knowledge across our customers with the Performance team.
  • Establishing KPIs for all programs, building results forecasts, and tracking performance to ensure projects deliver expected business outcomes.Become a conduit between Product and the GTM teams (Sales, Customer Success, Marketing), ensuring departments are aligned and working towards the same goals.
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