Location: Austin, United States of America
Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

AUSTIN, HYBRID

Thales is looking for a Product Marketing Manager who is responsible for defining and developing product positioning and go-to-market plans in alignment with the overall product strategy.
In this role, you will work closely with Product Management and the broader marketing organization to support product launches, product lifecycle communications, sales and partner enablement, and integrated marketing campaigns.
A key part of this role is the ability to understand technically complex products and translate features into clear, compelling business value and use case–driven messaging.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in marketing, business, communications, or a related field (or equivalent experience).
• 5–7+ years of product marketing experience in a technical field, preferably cybersecurity or data protection products.
• An understanding of payment ecosystems, standards, regulations, including PCI DSS, PCI HSM and technologies, including EMV, PCI PIN, tokenization, card issuance, and digital payments infrastructure.
• Strong written and verbal communication skills, with demonstrated experience in creating high-quality content across various formats (e.g., solution briefs, blog posts, whitepapers, social media, webinars).
• Proven ability to translate complex technical features into clear business value for diverse audiences, including both technical and non-technical stakeholders.
• Experience with social media marketing for B2B audiences, developing and executing campaigns on platforms like LinkedIn and other industry-specific channels.
• Ability to adapt to and leverage emerging tools and technologies, including AI-powered marketing tools (e.g., content optimization, automation, analytics) to drive efficiency and enhance marketing efforts.
• Strong project management skills, with a proven track record of delivering marketing initiatives on time and within budget.
• Comfortable working cross-functionally to drive product positioning, messaging, and go-to-market activities.

PREFERRED QUALIFICATIONS

• Experience in cybersecurity, cloud, or data protection, with a strong understanding of industry trends, security technologies, and market needs.
• Experience with cybersecurity products including Hardware Security Modules (HSMs) or key management.
• Familiarity with emerging technologies such as post-quantum cryptography (PQC), AI, and cloud key management.
• Experience with video/audio presentation tools (e.g., Vimeo, Camtasia).
• Familiarity with sales enablement tools (e.g., Salesforce, HubSpot, Seismic) and a strong understanding of how to develop resources that directly support sales teams and drive lead generation.
• Proven ability to drive thought leadership by creating insightful content on relevant security topics, industry trends, and emerging technologies.
• Familiarity with creative tools (e.g., Adobe, Canva), marketing automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce).
• Experience in managing integrated campaigns, particularly those involving cross-functional teams or global product lines.

SPECIAL POSITION REQUIREMENTS

Travel: up to 4 times per year

Please refer the Job description for details