Product Marketing Manager (Web + App) at Weekday AI

, , India -

Full Time

Start Date

Immediate

Expiry Date

02 Apr, 26

Salary

0.0

Posted On

02 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Growth Marketing, GTM Planning, Positioning, Messaging, User Adoption, Funnel Movement, Analytical Skills, Collaboration, Content Creation, Customer Insights, Lifecycle Marketing, Retention Strategies, CRM Campaigns, Measurement, Reporting

Industry

technology;Information and Internet

Description

This role is for one of the Weekday's clients JobType: full-time We are looking for a Product Marketing Manager to own positioning, messaging, go-to-market (GTM), and adoption across web and mobile applications. This role sits at the intersection of product, growth, content, and customer experience, with a strong focus on driving activation, enquiries/bookings, and long-term retention. This is not a pure brand role. It is a hands-on product and growth marketing role centered on user adoption, funnel movement, and conversion. Key Responsibilities1) Positioning, Messaging & Value Proposition Define and refine core positioning for key customer segments (families, solo travelers, spiritual trips, group travel, weekend getaways, etc.). Develop clear, compelling messaging for: Website and app journeys Landing pages and package pages Performance creatives in collaboration with growth teams Establish a consistent tone of voice and messaging hierarchy across channels. 2) Go-To-Market (GTM) for Features & Launches Own GTM strategy for new launches including destinations, packages, features, offers, and partnerships. Build structured GTM plans covering: Target segments Customer insights and hooks Channel mix (app, web, social, CRM) Rollout timelines and success metrics Coordinate cross-functionally to execute launches end-to-end. 3) User Journey Communication & Adoption Partner with product and design teams to improve: Onboarding communication In-app prompts and nudges Feature education and discovery Drive funnel progression from browse → enquiry → booking → repeat usage. 4) Customer Insights & Competitive Intelligence Own feedback loops from: App and website behavior Customer support and operations teams Reviews, ratings, and social channels Track competitors and adjacent platforms to inform: Messaging optimizations GTM angles Inputs for feature prioritization. 5) CRM, Lifecycle & Retention Messaging Define lifecycle communication strategies for: Onboarding Browse or enquiry abandonment Win-back journeys Repeat usage and retention triggers Partner with CRM and growth teams to execute campaigns across WhatsApp, email, and push notifications. 6) Content & Sales Enablement Assets Create product-led content such as: Destination and product explainers FAQs and trust-building content Testimonials and proof points Build sales and partnership enablement decks when required. 7) Measurement & Reporting Track and report on launch and adoption KPIs including: CTRs to key pages Activation and usage metrics Enquiry and booking conversion uplift Retention and cohort trends Maintain launch scorecards and post-launch learnings. Candidate Profile Must-Haves 4–8 years of experience in Product Marketing, Growth Marketing, or GTM roles Strong capabilities in: Positioning and messaging GTM planning and execution Funnel and adoption-led thinking Comfortable collaborating with product, design, and tech teams Strong writing, analytical, and structured thinking skills Preferred Background Experience in app-first or consumer internet companies such as marketplaces, D2C, fintech, quick commerce, or subscription businesses Exposure to experimentation, cohort analysis, and lifecycle marketing Travel or hospitality experience is a plus but not mandatory Tools (Preferred) Analytics: GA4, Firebase, Mixpanel (or similar) Search intent tools: Google Search Console CRM: WebEngage, MoEngage, CleverTap (any one) Planning & collaboration: Notion, Jira, Trello User behavior tools: Hotjar or Microsoft Clarity (nice to have) Success Metrics Improved feature adoption and activation rates Higher browse-to-enquiry and enquiry-to-booking conversion Strong launch performance across CTRs and incremental demand Improved retention supported by lifecycle messaging Faster, more predictable GTM execution with strong cross-functional alignment

Responsibilities

The Product Marketing Manager will define positioning and messaging, own go-to-market strategies, and drive user adoption across web and mobile applications. This role requires collaboration with product, growth, and design teams to enhance customer experience and retention.