Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.

ABOUT YOU

We are looking for someone who is:

• An expert in business-to-business product marketing
• Experienced in product marketing roles
• Fully versed in managing the product lifecycle from a product marketing perspective
• An excellent communicator and excels at storytelling
• Market and customer focused
• Focused on results with strong organisational skills
• A relationship-builder who can effectively manage stakeholders
• Confident to challenge constructively and stay focused on value
• Curious about how data and analytics solve critical business issues

ROLE PURPOSE

Wood Mackenzie is looking for an enthusiastic, tenacious and curious Product Marketing Manager. This role will play a key part in our quest to bring our customers the most reliable decision intelligence from our expert analysts, enhanced by the latest technology.
It is an exciting time to join WoodMac as Product Marketing Manager – as we develop our AI-enabled data analytics solutions, used by our corporate customers to drive billion-dollar decisions. The successful candidate will play a pivotal role in supporting the growth of our portfolio and delivering business success.
You will be working at the intersection of product, marketing and sales to help bring our customer value creation to life. You will lead and own product marketing strategies for your product portfolio, working independently but fully aligned with your stakeholders. A core part of this role is creating compelling customer stories driven by user insight. Aligned with our sales methodology and priorities, you will lead the development of sales enablement tools and work with marketing colleagues to define and deliver the marketing strategy for the assigned market portfolio.

MAIN RESPONSIBILITIES

Customer perspective
-
Using insights across markets, clients, competitors and prospects, formulate value-driven customer propositions and product use cases, feeding back what resonates.
Target market and buyer persona definition
-
In conjunction with product and the wider go-to-market team, using market segmentation to position products for each customer group. Create buyer personas and messaging to aid strategic selling.