Product Marketing Manager

at  Worldline

This is Worldline
We are the innovators at the heart of the payment technology sector, shaping how the world conducts transactions. The solutions our team implements today are the outcomes of the growth of millions of businesses of tomorrow, ranging from your local coffee shop to startups and international banks, from Paris to San Francisco. We have a global presence, spanning all sectors of commerce across the world. Just as we assist our clients in accelerating their business, we are committed to helping our employees accelerate their careers. Together, we are shaping the evolution
The Opportunity
The Acquiring Processing Product Marketing Manager (PMM) plays a critical role in bridging the gap between product and the market. He/She understands the market conditions and expectations, crafts compelling product messaging and ensuring that products are successfully launched and adopted. They ensure that payment products meet customer needs and achieve commercial success.

SKILLS AND QUALIFICATIONS

• Market Research and Analytical Skills
  oProficiency in market research tools and methodologies.

oStrong analytical skills to interpret data and derive actionable insights.

• Strategic Thinking and Planning

oAbility to develop long-term strategic plans and translate them into actionable initiatives.

oStrong project management skills to manage multiple projects and meet deadlines.

• Communication and Interpersonal Skills

oExcellent written and verbal communication skills for creating compelling messaging and presenting ideas.

oStrong interpersonal skills to collaborate effectively with cross-functional teams and stakeholders.

• Project Management

oAbility to manage multiple projects simultaneously and prioritize tasks effectively.

oStrong organizational skills and attention to detail.

• Technical Proficiency

oUnderstanding of payment technologies, systems, and industry standards.

oFamiliarity with digital marketing tools and platforms.

• Creativity and Innovation

oAbility to think creatively to develop unique marketing campaigns and strategies.
oOpenness to innovation and a willingness to experiment with new approaches.
Do you enjoy working as an “entrepreneur”? Are you passionate about defining products strategy and driving its execution? Want to be at the forefront of Worldline product-led organisation transformation? In the Acquiring Processing Product Management team, we value innovation, collaboration and empowerment. We offer a dynamic and supportive work environment and opportunities for professional growth. If you are ready to take on this exciting challenge and make a significant impact, feel free to get in touch. Happy to give you more insights on our vision and ambitions.

1.Market Research and Analysis
a.Customer Insights: Conduct in-depth research to understand customer needs, preferences, and pain points related to payment solutions.
b.Competitive Analysis: Analyze competitors’ payment products, features, and market positioning to identify opportunities and threats.
c.Market Trends: Monitor industry trends, emerging technologies, and regulatory changes affecting the payments industry.
2.Product Positioning and Messaging
a.Develop a compelling product storyline that support the value proposition and differentiates from competitors.
b.Create consistent and persuasive messaging across all marketing channels, ensuring it resonates with target audiences, including acquirers, PSP, merchants, consumers and partners.
c.Ensure product messaging aligns with the company’s overall brand strategy and values.
3.Go-to-Market Strategy
a.Develop and execute comprehensive go-to-market plans for new payment products or feature launches, including timelines, budgets, and resource allocation.
b.Equip the sales team with necessary tools, training, and collaterals to effectively sell the payment products.
c.Plan and oversee marketing campaigns, including digital marketing, events, webinars, and PR activities to promote the payment solutions.
4.Collaboration with Cross-Functional Teams
a.Work closely with product managers and other product stakeholders to provide market insights and influence the development of products and features.
b.Collaborate with sales and customer success teams to ensure alignment and support in achieving revenue goals and customer satisfaction.
c.Coordinate with various marketing functions (digital, content, PR, etc.) to implement marketing strategies and tactics.
5.Product 360° Performance Monitoring
a.OKRs and Metrics/KPIs: Define the key results to achieve by the product and track key performance indicators (KPIs) to measure effects and success of business decisions.
b.360° Data Analysis: Analyze product data to identify trends, opportunities for improvement, and areas of concern.
c.Continuous Improvement: Use data-driven insights to make informed decisions and drive continuous product enhancements.
6.Customer Education and Engagement
a.Educational Content: Develop educational content, such as whitepapers, case studies, webinars, and tutorials, to educate customers about the payment products.
b.Community Building: Foster a community of engaged users through forums, social media, and events.
c.Customer Support: Work with customer support teams to ensure they have the information and tools needed to assist customers effectively.