HOW YOU’LL MAKE AN IMPACT

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• As Product Marketing Manager for the UK, you will play a pivotal role championing the voice of the customer and ensuring our product and go-to-market strategies deliver customer value and commercial impact across the region.

• By deeply understanding the UK market and championing customer needs, you will craft differentiated value propositions and refine our positioning to ensure our offering resonates within the UK context and with the needs of customers. You will collaborate closely with product, marketing, and commercial teams and drive the go-to-market (GTM) strategy for our regional product portfolio, including our suite of tax products.
• The ideal candidate is customer-focused, results-driven and skilled at aligning stakeholders around best-in-class product marketing practices to achieve meaningful results.

OUR PURPOSE

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

WHAT YOU’LL DO

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• Collect quantitative and qualitative insights about customer needs and competitors across the region to identify market opportunities and guide regional product marketing priorities

• Lead the creation and upkeep of regional value propositions for Accountants, Bookkeepers, and Small Businesses.
• Bring CVPs to life for internal audiences, through the creation of messaging frameworks and playbooks to enable GTM activity and future product development
• Collaborate with customer-facing teams on global and regional go-to-market initiatives, including packaging and pricing.
• End-to-end ownership; Manage and grow the product portfolio, through partnering with Product on defining the strategy, developing the GTM strategy and working with the relevant teams to execute launch plans and drive adoption
• Advance revenue growth across Xero’s existing customer base and prospects by developing external facing sales enablement and campaign content that drives conversions
• Collaborate with sales enablement to drive sales productivity through market knowledge transfer, seller collateral and value based messaging guidance
• Proactively identify opportunities to grow regional acquisition, adoption, and retention using research, analytics, and feedback from customer-facing teams
• Act as a regional expert, providing guidance to teams on how to productise, position and take propositions to market to meet regional customer needs