WHO WE ARE…

YOOBIC is an AI-powered frontline employee experience platform. Our mobile app gives business leaders and frontline teams the performance tools they need to communicate, learn, and work—all in one place. With streamlined communications, mobile learning, and digitized task management, YOOBIC drives operational excellence while drastically improving the frontline employee working experience. 350+ companies around the world including MattressFirm, Michaels, GameStop, Lacoste, Lidl, Boots, Peloton, Pret, Puma, and Vans trust YOOBIC to improve operational consistency and agility, get real-time visibility into multi-location business execution, and improve customer experience. To learn more about YOOBIC, visit www.yoobic.com or follow us on LinkedIn.

WHAT WE NEED…

As a Product Marketing Manager at YOOBIC you will take ownership of how we grow and deepen customer relationships through strategic product marketing. This is a cross-functional role where you’ll drive the success of our products—not just at launch, but throughout the entire customer journey. Focused on supporting retention, upsell and cross-sell opportunities, you’ll work across teams to ensure every customer becomes a power user and YOOBIC evangelist.
You’ll be the voice of the product both internally and externally, ensuring that our customers not only adopt but also expand their use of the YOOBIC platform.

WHAT YOU’LL DO…

• Manage the product release process, ensuring all aspects of the launch are executed efficiently and on time.
• Collaborate closely with the Product Team to understand the product, its features, and customer benefits to craft compelling messaging and value stories.
• Manage the positioning, and content required for successful product launches.
• Work with cross-functional teams (sales, marketing, customer success) to create aligned and impactful launch materials, including email campaigns, landing pages, website updates, and sales collateral.
• Create, organize, and host product-focused webinars to engage customers and prospects.
• Support the creation of launch plans and timelines, ensuring alignment of marketing, product, and sales efforts.
• Analyze market feedback and post-launch results to refine launch strategies for future products.
• Act as a key advocate for the product, ensuring all stakeholders are well-equipped with the tools and knowledge they need for successful customer adoption.
• Contribute to other product marketing initiatives as needed, helping drive company goals and objectives.
• Work on cross sell, upsell and adoption initiatives when they relate to the product