ABOUT MOOREPAY

Moorepay is the trusted market leader Moorepay is one of the UK’s leading payroll, HR and compliance providers, making payroll & HR easy for UKI businesses for 50 years. As part of the Zellis Group, and backed by Apax Partner LLP, we are in a high-growth trajectory, perfect for ambitious professionals who want to join an exciting, rewarding journey.

SKILLS & EXPERIENCE

• Educated to degree level or equivalent qualification, ideally in Business or Marketing.
• 2+ years of product marketing experience; or 5+ years of generalist marketing experience.
• B2B experience; ideally in SaaS, payroll or HR software categories with a sales-led funnel.
• Strong understanding of business, finance, customer and commercial SaaS metrics, terminology and KPIs and a keen sense of how your product marketing can positively impact them.
• Comfortable with quantitative and qualitative research and data analysis, value proposition development, opportunity sizing, and project management.
• Inquisitive, great at building relationships, proactive, and excellent communicator who can manage varied workload to achieve multiple objectives.

ABOUT THE ROLE

Looking for the opportunity to join a burgeoning product marketing team at an established software business? Reckon you can uphold go-to-market excellence, dig deep into customer insights and drive high-quality market research? Do you love working cross-functionally and influencing where business and product go? We’d love to hear from you!

MAIN PURPOSE OF JOB

Product Marketing at Moorepay drives growth strategies through go-to-market launches, effective sales enablement, product lifecycle management, and insightful research. We represent the voice of the customer and of the market to support product strategy, fuel commercial success, and foster customer satisfaction. As a Product Marketing Manager, you’ll steer execution and tactical delivery of product marketing initiatives for our suite of products and services in conjunction with the Head of Product Marketing and the wider business.
This is a full time, permanent role working 1 day per week in our Swinton office.

KEY RESPONSIBILITIES

• Developing and evolving messaging and positioning for our suite of HCM and payroll products and services.
• Creating and maintaining sales enablement material to showcase our value and capabilities.
• Working with Sales to drive strong understanding of our ICP and competitors.
• Driving go-to-market plans and executing launch activities to strengthen and expand our position in market.
• Conducting market research and competitive analysis to consolidate competitive advantage and differentiation.
• Gathering and distributing customer insights through quantitative and qualitative research.
• Collaborating with Product Management on feature releases and roadmaps to ensure adoption and engagement.
• Contribute to product marketing strategies and activities alongside Head of Product Marketing and the wider business.
• Run product marketing activities like webinars, release updates, product communications, and sales training.
• Report on the impact of product marketing initiatives on commercial and customer metrics.
• Working with Marketing colleagues to ensure product messaging is applied to marketing assets.