SKILLS & EXPERIENCE

• Demonstrable experience within product marketing (circa 5+ years), preferably within SaaS, HR tech or FinTech.
• Experience within both start-up / scale-up environments and more established businesses that would be an added bonus.
• A curious and ambitious mindset, with the desire to grow your career into a Head of Marketing role within 2-3 years.
• A good balance between strategic thinking and hands-on execution.
• A strong communicator and storyteller with the ability to distil complex features into business impact.
• Proven track record of building sales enablement tools and improving win rates.
• Experience running client lifecycle or B2B2C campaigns.
• Comfortable working cross-functionally (Product, Sales, Customer Success).
• Analytical mindset – able to interpret adoption and performance data.
• Resilient, collaborative, and comfortable operating in a scale-up environment within a larger Group.

Hastee is one of Europe’s leading Earned Wage Access and financial wellbeing solutions. Our platform allows workers to get paid flexibly at any time of the month, provides money management and budgeting support, and helps them save sustainably.
We deliver this in a B2B2C model, selling our solution to large & medium-sized companies, who in turn offer the Hastee app as a corporate benefit to their employees. Our revolutionary technology is designed to improve the productivity of the workforce and in turn, their organisations, and we are proud to have an NPS of +76 and 4.8/5 rating in the Apple Store and Google Play.
Unsurprisingly, we’ve already won over 300 amazing clients, including McDonald’s, PayPal, and the NHS, and are now on a fantastic growth journey. Our head office is in Barcelona and a portion of our team is based in the UK.
As of June 2025, Hastee are part of Zellis Group, a leading provider of AI-enabled HR, workforce management, payroll and benefits solutions. The acquisition comes with major investment into Hastee (that’s why we’re hiring!) and puts us in a fantastic position for future growth.
We’re looking for a Product Marketing Manager to join our growing team at an incredibly exciting stage in our journey. This is a hands-on role with real ownership of how Hastee is positioned in the market, sold to enterprise customers, and adopted by employees. For the right candidate, it offers a clear career path to become Head of Marketing within the next 2–3 years.
As Product Marketing Manager you’ll sit at the intersection of product, sales, customer success, and marketing. You’ll define how we position Hastee’s solutions, build sales enablement tools for our commercial teams, and deliver client and employee communications that drive adoption and impact. You’ll also work closely with the Zellis marketing team to ensure Hastee is represented in wider Group campaigns.
You’ll be our first dedicated marketing hire (right now we split our marketing work between several departments) and will have a Marketing Manager based in Barcelona working alongside you (we’re hiring for this role right now). You’ll report directly to Hastee’s COO and will have a ‘dotted line’ to the Zellis Director of Brand & Product Marketing. This allows you to be a core part of the small, agile Hastee team while also getting support and guidance from Zellis’ experienced marketing team.
Whilst the role is primarily home based there will be weekly travel required into London (Euston) for internal Hastee meetings, and you may occasionally need to travel to Barcelona as well. As an extension of the Zellis marketing team, there will also be regular team meetings across Peterborough and Watford offices.
This is both a strategic and executional role: you’ll be expected to shape messaging and frameworks, but also roll up your sleeves to produce decks, comms packs, and campaigns.
Your key responsibilities will include:

Product positioning & messaging

• Owning Hastee’s product positioning across all features, with clear articulation of business outcomes for employers and financial wellbeing outcomes for employees.
• Developing B2B messaging to improve sales conversion and client buy-in.
• Developing B2C messaging to drive app adoption and usage (working with the Barcelona-based Marketing Manager on execution).

Sales enablement

• Creating and maintaining sales enablement materials (pitch decks, battle cards, objection handling guides).
• Training Hastee and Zellis Group sales teams on messaging and competitive positioning.
• Partnering with customer success teams to ensure impact stories flow into sales assets.

Go-to-market strategy and execution of new product features

• Owning end-to-end go-to-market planning for new products and releases, by working with product, service and brand teams.
• Developing launch timelines, coordinating cross-functional teams, and ensuring on-time delivery.
• Monitoring launch performance and iterating strategies based on market feedback.

Client lifecycle marketing

• Owning B2B2C client lifecycle marketing: launch comms, quarterly campaign packs, and customised comms for enterprise clients.
• Overseeing Spanish campaign localisation (executed by the Marketing Manager).

Zellis Group alignment & advocacy

• Ensuring Hastee is embedded in Zellis Group marketing campaigns and collateral.
• Building awareness of the Hastee brand within Zellis, especially among sales teams.

Analytics & insights

• Defining KPIs for marketing campaigns and sales enablement effectiveness.
• Partnering with product and customer success teams to ensure adoption and impact data feed into marketing outputs.