Product Marketing Specialist at DEVELON | HD Hyundai Infracore North America LLC

Suwanee, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

25 Aug, 26

Salary

0.0

Posted On

27 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Messaging, Positioning, Content Marketing, Product Launches, Dealer Enablement, AI Content Tools, Technical Writing, Competitive Analysis, Campaign Narratives, Event Content Development, Stakeholder Management, Copywriting

Industry

Machinery Manufacturing

Description

Description Core Responsibilities Product Messaging & Positioning • Develop and maintain messaging frameworks for DEVELON’s equipment portfolio focused on value propositions and customer-relevant feature narratives • Translate engineering specs and product briefs into compelling content that dealers and customers act on • Maintain a product messaging library that keeps all content accurate and consistent across channels Product Launch Content • Lead content development for new equipment introductions including campaign narratives, announcement copy, dealer communications, and customer-facing feature content • Develop launch content packages that agency partners can execute from • Write and deliver launch assets on schedule in alignment with campaign timelines Dealer Enablement Content • Produce dealer-ready content that equips the DEVELON network to present, demonstrate, and sell equipment confidently • Develop competitive battle cards, product comparison guides, and objection-handling tools • Write dealer-facing announcements and program communications in clear, actionable language Trade Show & Event Content • Develop messaging and written content for trade shows, field events, and regional activations • Write booth copy, on-site materials, and attendee communications; provide agencies with approved messaging to execute against • Produce post-event content and follow-up communications for dealer and customer audiences AI-Powered Content Scale • Use AI tools to accelerate content drafting, adapt messaging across formats and audiences, and maintain high-volume quality output • Build repeatable content frameworks that reduce time-to-deploy for recurring content needs • Model best practices for AI-assisted content creation across the team Requirements Qualifications Required • 2 to 4 years of experience in product marketing, content marketing, or a closely related marketing role • Bachelor’s degree in Marketing, Communications, or a related field • Demonstrated ability to write clear, compelling, audience-appropriate marketing content across formats including web, email, print, and presentations • Ability to translate technical or product information into persuasive customer-facing messaging • Comfortable working in a lean team environment with external agency partners, contributing as an individual content creator • Proficiency with AI-assisted content tools and a working knowledge of how to integrate them into a content workflow • Strong ability to manage multiple content deliverables simultaneously without sacrificing quality or accuracy Preferred • Background or familiarity with construction equipment, heavy machinery, or related industrial categories • Experience supporting product launches end-to-end from messaging development through content deployment • Familiarity with trade show and dealer event content development

Responsibilities

Develop and maintain product messaging frameworks and compelling content for equipment portfolios to drive dealer and customer action. Lead the creation of launch assets, dealer enablement tools, and event materials while utilizing AI tools to scale content production.